A rugby – COVID-19 analogy for a lack of sports Wednesday: Gotta make the catch

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Having used the analogy several times over years of writing, the ultimate factor as the receiver of a downfield kick-punt in rugby, a game everyone knows is rough, is you can’t whiff on it or let it go, you HAVE to catch it. That high, hanging up there one especially.

You’ve seen it dozens of times in football, “the bomb squad” guys who pulverize a punt returner who doesn’t wave his arm in a fair catch signal.

Now take out the pads and helmet. And the fair catch signal. Yeah, crunch time, pal.

Well, actually you can TRY fair catching it, by simultaneously catching the ball, digging a heel into the turf, and shouting, “Mark!” but most experienced players will tell you to run even if you do it right, because not everyone knows the rule.

I sure didn’t back in 1981, when I went *through* a guy who invoked it. I learned about it at the keg later, when the guy – who was a referee and certainly did it right – told another guy about running and not everyone knowing the rule.

Part Two of that is being on the receiving end of getting railed, where you can SEE that ball and different colored jersey are going to arrive at the same time. Whether or not you’ve been clobbered at such a moment, that very short moment of impact, your life gets changed.

It’s going to be a problem (challenge? pssshhh!) either way.  If you try to avoid the blast and let the ball bounce, and bing, bang, boom! they score, thats a mark (soft?) you’ll have to carry for a while.

Otherwise, when they peel you off the turf, there are only a couple questions that make any difference. The primary one related to potential concussions is supposed to be “What’s your name?” with the expectation you don’t know that, fuggidaboudit. After taking the abuse, many want to know if their team kept the ball.

If you say something about, “But I don’t wanna go to school, Mom!” they put someone else in the game.

The Analogy

Lots of Americans, and people around the world, are “sheltering in place” now, WAITING, as a rugby fullback often does, for the ball to finally get there. Nobody else can make the play, and whether people think differently about you at this specific time, will count on how you handle the opportunity.

We’re not talking about taking the kick all the way back for a score, we’re not talking about the ball bouncing off you, and everyone scrambling while you hopefully have the ability to choose between covering your head or curling in a ball to protect yourself, and will someone PLEASE get that telephone!

It’s absolutely about making the catch, not doing anything crazy, but nooo, its not going to be easy either way.

Staying in place is making the catch without sweating a different colored jersey in your peripheral vision. There’s no “Whats your name?” factor either. You cannot hurt the team by hanging out around the home work space right now, maybe even have a beer during work hours. 

Need another rugby analogy? So, this THICK, Samoan-looking #8 guy (and yes, the tats are part of it) picks up the ball and comes around the scrum, motoring right at our captain, and from inside center position, I swear I heard him gulp.

Captain sat out the previous season after a dislocated collarbone, and having this ever-lovin’ chunk of humanity coming full steam ahead, he knew somebody had to stick their head in there and stop that bowling ball.

Which I did, taking him low, because otherwise you bounce off, have no effect. In that situation, “somebody” needed to stop the situation. We need LOTS of somebodies to get “real life” back any kind of sooner – COVID-19 isn’t a one shot situation. Sports-wise, its going to be more of a marathon-like survival than a win-loss on a scoreboard.

If I stay here another couple weeks, doing leadership thought blogs, and working on my book instead of deciding to pack a church next weekend,  that’s making the best choice, given the alternatives.

I’m for sure not planning on taking COVID-19 straight up, but I’ll make the catch or right play when its needed. Here’s hoping we can rely on “the other guys” to do their part as well. 

 

 

 

 

Hoops and heat for ‘Lockdown Prep’ NC weekend, some worries about NY people

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Its never a bad time to notice stylish local artwork, sunny or not.

Going into a statewide lockdown on Monday didn’t stop it from being a glorious spring weekend in Charlotte. Eighty-eight on Saturday was plenty hot, getting out to shoot for forty minutes or so brought back hoops memories from Tampa, those times mi amigo Ivan and I beat each other to death in Tampa, FL humidity and blazing heat.

This isn’t a eulogy, but yes, I’m thinking about him being vulnerable and, as far as I know, unless he’s at the Mayo Clinic again because he’s lived with prostate cancer a dozen years now, he’s right at Ground Zero.  in Bronxville, NY. He’s like ninety-odd pills a day a medical marvel, but when you hear “underlying causes” with COVID-19, he’s definitely in that category.

We never even brought Power Ade with us back then, maybe a water bottle, then game to 100 – you could make up to three free throws after a basket.  It would be 94+ degrees, we could have stroked out. Younger then of course, stupid but physically capable of recovery, maybe a little like those Spring Breakers…

I’ll mix sports and some piece of the tale about making Ivan Marquez, former commisioner of the EIVA (Eastern Intercollegiate Volleyball Association) and Concordia College Athletic Director-legend  the coach-person he became, because he DIDN’T go back to Puerto Rico when we both had to retreat to New York from Tampa in 1983.

My claim to fame was disabusing him, by raining my good jump shot on him time after time, of the idea he could fit back into his old ways of league basketball in Santurce, PR, because he recognized, “If I can’t stop THIS guy from getting to the hole or shooting 3s, that’s not an option.”

My  recently turned 86-year old Mom in a nearby senior living community in Charlotte – locked down two weeks ago, and no Sundays in packed churches in any near future – is definitely safe, my best bud from college and forever, I don’t know.

TV sports are all repeats now, so…

I watched the St. Louis Blues win the Stanley Cup, Christian Laettner still made “The Shot” in that classic 104-103 game against Kentucky, and I’m sure to see Flutie make that incredible throw again soon, but since there’s no new sports happening, I’ll offer a couple personal athletic considerations in place of TV.

Ivan and I went to the first pro beach volleyball tournament outside of the Southern Cal scene, held in Clearwater, FL. We got included in the judging for best bikini at one point, but there were a *bunch* of people sitting in on that. I’ve kept the typewritten original for ITS SPORTS! since 1982, think of it as a historical document, at least for that new sportswriter.

Yes, Karch Kiray was there, and won the Jose Cuervo-sponsored event.

Ivan’s analysis stuck with me: Unless there was a LOT of $$$ (which proved not a problem) going into beach volleyball, whether the stars of the California lifestyle would travel well was the question. He was also the guy who years later suggested scoring every point in volleyball to appropriate collegiate icons, because time-wise, long side-out games weren’t “TV friendly” like all the other NCAA championships.

Because of Ivan, I have the BEST hockey story, involving EJ McGuire – who became VP of NHL Souting, and died in 2011 of a cancer so rare, they don’t even have a slogan – but I knew as the cool as hell coach of the men’s team at Brockport State (NY). In the most generous of terms, that made us contemporaries, as I coached the Womens Hockey Club all of four games, before we ran out of bodies.

Those guys were tight, and I needed green jerseys for a game against Ithaca College – which we wound up whuppin’ 8-2, a week after they scored an empty net goal with :02 left to beat us 3-1 – so Ivan asked EJ after Friday practice, and he says, “Sure. Couple of you guys, give Glenn your jerseys for the girls.”

I chucked those jerseys in an equipment bag, and didn’t think about them again until we were in the locker room pre-game. As I started tossing them out, the girls were “Oh God, they’re cold, wet, stinking!” I said, put ’em on, we have to tape numbers on the back.

Ithaca had 20 skaters in identical uniforms, skates, helmets with cages. The game was at Cornell’s Lynah Arena, my brother Steve brought my folks and aunt, uncle, cousin to my game before his JV basketball game. My feet didn’t touch the ice going over to shake the other coach’s hand after a HUGE victory.  There’s more, trust me, but my only win as coach.

author-sharp dressed man#1 for me and most, a championship

1981 Upstate Rugby Championship, beating arch rival Knicks in OT penalty kicks in semis. First time in 13 years!

We were the ‘B’ side entry, wound up having 6-7 guys from other teams play with us, what they call “rugby whores” (you give them a jersey, they play for you). It was all about lights out defense – we didn’t give up any scores after first half game one (of three games on first day), then until last play of game against Knicks.

One of our guys punched somebody right in front of ref. They made a penalty kick, we made two in OT to win. That ‘B’ side only lost once all year. (That’s right Skip, we bad.)

Toughest opponent

Everybody needs someone to compete against (Brady-Manning, Yankees-Red Sox) and brother Dave was my toughest opponent, especially when he got lots bigger in college. Barely 6′ and could dunk.

Best 1-1 athletic moment, splitting tennis and late night hoops victories in a test of macho and his leg brace. I moved him all over the court to win, then he shot outrageously, *one parking lot light “over there” in the DARK, at a hoop he’d never seen before* to kill me in hoops.  I’m laughing at how he had to suck it up around wife Donna, pretend his leg wasn’t in a world of hurt for a week.

Other biggie in sports – Best guy to make a competetive bet with – pays off.  We “had a Wimbledon,” meaning if it takes five sets to have a winner, we go five sets, AND he said he’d take me in straight sets. Dave was kind of a beast to pass at net coming in behind a good bending serve, but I chipped-blocked a ton of those serves back on his feet coming in, and he didn’t put many away, so I took the first two sets.

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One of regular spots to shoot, a lot of good rim action, like a home court should be.

He wants to go double or nothing, case of Mich Light and $20, “Do you want the bet or not?” Sure…and I took him out.

Case of beer and $$ was at bottom of attic stairs before I came down for breakfast. 

Much as beer drinking is glorified, at a personal level, for me, it still counts to know you’re drinking what someone else paid for because you were “better.”

***

Oh, shooting on Saturday. I tore it up in two selfie games of 21, first time in a while I haven’t gone back to 15 like three or four times because I missed my “and one.”

Between some early afternoon raking and that, I believe I got a little sun. So that’s at least a *piece* of a pretty good day, right?

Cold beer with tortolini and some of best sauce and meatballs I’ve made in a while, its a regular Saturday… kind of. Whatever we can do to stay a little more relaxed, doing it by ourselves, that’s the deal in the here and now.

Just FYI – I consider myself informed and willing to do the obvious (wash hands, stay home), I have Skype interviews scheduled Monday and Tuesday, but no, I’m not going anywhere for a while  especially “just because.”

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Glenn Shorkey – Creative eDitorial Talent Enterprises 
(704)502-9947

 

Boost to best practices was time well invested for Week Two of COVID-19 “in place”

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Brother Mike was originally going to be at home on two-week rotation – now kitchen is his office.

The premise of “picking against homeys” question on my landing page, with a Final Four date in April for CDTalent Enterprises to write 1,200 word Leadership Thought blogs for two readers, has been extended. If you still want to leave a comment, feel free.

As a mostly remote worker, and someone who does a number of physical, outdoor activities solo, this world-event virus hasn’t changed that level of lifestyle, nor my operational effectiveness on a contract basis. Personally and professionally, there are still any number of effective projects to go forward with. Case in point:

During Week Two of “staying in place,” I edited a 73,000 word previously self-published book onto the wattpad application over six days, and adding pictures! I pushed my favorite project, CARDS & CONSEQUENCES: Return of Marlena the Magnificent into a much better orbit.

What would jumping awareness of your corporate being 500% mean for your “operation?”

Work at home, THAT’S legit “Deal with it” bone

Saying it didn’t affect my active lifestyle or professional effectiveness, which has been primarily an electronic vs. site specific operation for several years, there’s still no doubt that COVID-19 is the overriding topic of the times. (Mulvaney who? but yes, deal with it.)

While often quoting Stephen Covey (7 Habits of Highly Effective People) about how much energy we spend on worrying about things we have no control over, after I’ve gone 0-5 in stores looking for bar soap, that is a fact of no control.

I’ve done the plan on wash, wipe down, minimal contact-no crowd events, have food in the house, gas is like a buck-eighty, but the whole country is about to be in semi-deep freeze. Speaking for myself, I’m informed and still worried. That stock market screaming in the background, I don’t have a dog in that reallllly serious fight to worry about.

Please, I have toilet paper, but those front line medical people need protective gear. Things do not work out well if there’s less personnel.

I’m generally considered very fit, a Boomer who decided to keep on right side of Nature with eating and exercise. Might not get to show that off at 45th reunion, scheduled for October, but it also means being in upper age group most effected by virus.

I’ve relied on ACA for two major events – bicycling accident, knee replacement – and am beyond satisfied with the health care I’ve received, and yes, I’m worried about whether this bringing down the curve will help as much as necessary.

Doesn’t it sound like any kind of success when all sports leagues, the NCAAs, NASCAR, (eventually) the Olympics, *CHURCHES* in Charlotte, the buckle on the Bible Belt, two of the most populous states, have said “stay put,” and have the political will to do what’s best ASAP?

How many people KNOW Cuomo is doing helluva job, or that Trump won’t allow that doctor to say he was wrong too many times, even when Trump spreads mis-information in the most dangerous ways. World pictures show places with nobody – so we’re maybe doing something right?

Yeah, I know, and then there’s Spring Break. That the Spanish Flu was primarily spread by all the soldiers coming back from WWI is a fact, and another is that a LOT less concern for social distancing on the beaches by millions of relatively young, is going to be equally dramatic in terms of the communities they return to.

The cell phone use from ONE beach during that period, redistributed across most of the East, is enlightening. Somewhere along the lines, you’re always taking a chance. Early scourges for my generation was herpes and AIDS, where behavior mattered – right now, almost nothing does. Not apocalyptic, but LOTS to think about, right?

Will that invalidate the safety factor I tried for by staying close to home for over three weeks, or how much longer beyond 6-8 weeks? Puts a dent in the idea for sure. A certain poll shows 81% to 8% NO WAY people go back to work “just because.”

Back to the idea of The ONE Thing

Recognizing that I accomplished the rejuvenation of a major project, elevating ‘Cards’ from bargain bin status to a platform with a terrific array of potential outlets – links with publishers, movies! – was an actual achievement. Admitting the look and feel of the online product surpasses even having first 60 copies in hand a while ago, its easy.

Its also important to me, because the days after I put everything right on that site as a “creative,” the What’s Next? marketing persona took over. Numerous options have been uncovered, one of which requires having a second 50,000 word book completed on the site, but all of which put Writing back on top.

Which is an essential part of ONE Things – While you do an array of tasks in pursuit of the overall plan, your effort is on the result, not just movement. Putting minimal spin on the idea of “in place,” sending request for proposal information is part of the remote worker process, and time on task (creative) moves the overall project as well.

I don’t actually need to get out of the house for food, and I just picked up another video interview. Cap’n America slugging it out with Iron Man, “I can do this all day”? Might have to.

There’s been an immediate, dramatic change in these United States. We’re going to find out about having flattened any curves pretty soon, and no, not everyone is going to make it safely to “the end of this.” Realistically, the Spanish Flu was even more deadly when it came back around the winter of 1918-19.

But, just in case you haven’t got anything great to read socked away, come on back here, or check out that link. For now, my ONE Thing can be good for both of us.

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Glenn Shorkey – Creative eDitorial Talent Enterprises 
(704)502-9947

 

Agape -The taking care of those we love, Mom still loves pretty flowers

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Mom isn’t a Leap Baby, she’s a March 1-ster, but we called her 86th on Sunday “birthday,” and celebrated in common with Steve’s (62!!) at dinner the week before.

Having often opined that other three bros can fight for the wood-working title, handling the creative aspect of flower arrangements turned into some extra Mom joy getting spread around.

Mom’s favorite is daffodils, so that’s finally available for thoughtfulness, and there always has to be a rose.

Dad was great with flowers, and Mom still knows she likes them, so its a little agape, a Greek word I learned from a commercial, about being of service,”the highest form of love, charity.” 

Mom was a little weak with holding on today, commented about how far she’d walked, was half-stepping slower than usual, and that glass of wine probably contributed to being so tired mid-afternoon, but the flowers, ahhh, the flowers. 

Gotta give a shout out to the younger nurse at Carmel Hills who found a nice clean vase while I rummaged for a second one for Mom, and put a bucket worth on display at the nurses station. She was cool on knowing-telling anyone who wanted a pretty flower was welcome to it.

Personally, my Dad is thought of while taking care of his girl. Simple stuff still counts, like flowers anytime, as far as Mom’s concerned. Agape, you can look it up.

Mom’s been on assisted living side a year and a half now, and its good to know our elders are being treated right. Elder care will continue to be part of any national picture, including us Boomers, OK? but the day to day living, that isn’t political. Mothers birthdays, being the good son with flowers, that stuff is still personally important.

At church and having a donut with people afterwards, the promise of spring in Carolina blue sky, sunshine, and faked out trees already bloomed, she’s a happy camper.

We didn’t shake most hands or have the chalice available this week, that seems a reasonable precaution healthcare-wise, a word to the wise. We’ll see how often is seems reasonable to put Mom in what has become a very popular time (10:45) and crowded situation. She is the most vulnerable, apparently not the ton of kids she watches while having a juice-donut.

Our groups annual Fish Fry (#33?) is still on for the 13th. We usually serve over 600, we’ll see how things work out.

I might be doing a lot more take-out serving, the success of our late-January pierogi dinner in that area was an indication of how  people feel about supporting our popular community events. Our Men’s Club has an excellent reputation for food and friendship, and yes, a full cafeteria of people, often with a line waiting for seating, is something to consider at this point in healthcare.

I’m already a part of the remote work force, and deaths or not, there simply isn’t going to be a lock down of 100 million Americans.  Strap it on America, and lets not be stupid or outrageously afraid of this.

We didn’t shake or use chalice in church, that seems reasonable.

“Locking down” 100 million ain’t happening, but wash your hands, use YOUR sanitizer, even if that doesn’t appear to be strong enough to matter.

And to-go service, I’m not kidding, that might be an option people really buy into. You won’t be able to hear the band at home though, and Don’t forget the clam chowder. 

 

Scholarship essay writing, CIS event-vols put focus on “better,” 500 words at a time

There were three important factors for my joy in participating in a Communities in Schools program Saturday morning, one of which has something to do with the view from Grandfather Mountain.

20190630_131300That I’m contacted for this is optimal “Social Capital” (time, effort, “being”), and to utilize my professional skills for a specific four-hour gig, working with already accepted HS students to write better essays as part of scholarship money applications, is right at the top of Satisfying.

I’m not a parent, but seeing my suggestions immediately and directly acted on, is affirming. That those changes *will* make a difference, that floats my boat.

The short time commitment shows both the respect CIS has for professional availability, and is a testament to how focused on the difference they recognize this time – essentially 1.5 hours online – can make.

The two dozen or so students who attended  the Access Granted Workshop at Philllip O. Berry – Academy of Technology, also learned about online sites that described available scholarships for another important aspect, “Where?” such money might be.

Essays often ask for response to ‘catastrophic’

The standard 500 word essays scholarship applicants are asked for usually focus on something catastrophic that happened in their lives, and what they did about it. The standard throughout most of my writing career has been “a good hook” in that first paragraph, and that’s more important in essays than the click value that emphasizes titles and subheads for readability now.

One simple step to improve almost everyone’s letter writing is to break up huge blocks of print. Yes, reading train-of-thought style for 26 lines will always look daunting, and people who have to do it LOTS of times for their jobs might miss whats in the sauce…

It’s just a good idea to start a new paragraph for visual relief, and its not a bad thing to even add an extra line. Knowing how ‘real world’ applications for company sites can be very unfriendly to submissions that are less than pro forma, be willing to go back through and edit. The extra effort to go back and change 6-comma, run-on sentences into two real ones with periods, plus that comment you thought of after finishing, usually feels like a small reward.

New thought, new paragraph, even if its only a significant one-two liner.

“I intend to go to Howard or some other HBC (Historically Black Colleges), because several people I respect a lot have talked about what it meant to them.” -Kai.

Confidence in the communicating

Having discussed the last line of  the business card I gave several kids, they were amused about “Smarter than the average bear” writer, which is explained at the top of my landing page.  While I hold Matt Damon in “The Martian” as a high end example, I state that having done a variety of projects, I’m confident about being better than Yogi, the one-trick bear, who only stole picnic baskets. Its a sense of self 17-18 years old’s don’t easily recognize.

The “catastrophic” change for Kai was his mother – who he’d always lived with – taking a job in Maryland when he was twelve, and he stayed in Charlotte with his Dad, who he saw frequently, but only stayed with periodically. He said the change in parental styles was a very different world, that it affected him to the point where he got his first ever C’s before he finally figured things out.

So how long did that take? “Like a whole semester!”

I told him about going from Catholic grade school to public school in 8th grade, also getting my first C’s ever. I sloughed off instead of excelling, because I was way ahead at that point. The challenge had been going against the same peer group for better grades – get one wrong on a test, they had a better A.

In Kai’s case, he didn’t recognize the strength of having gotten BACK to all A’s in half a year. I was not the same student in that environment, but in his self-grading, he’d messed up. In describing how he put together a booklet for National Honor Society, he breezed past the fact 1) He did the app early, so it wouldn’t be hanging over him and 2) once he knew what they were looking for and how the process went, he began helping others put their stuff together.

Those he helped referred him to others, sometimes he gets paid for tutoring.

There HAS to be room in any essay for something like that.

Note to others: Just because you’re writing *about* yourself, doesn’t mean you need to include extraneous material that causes readers to think negatively. Keep any story simple, centered.

Something to help everyone

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This is the schizzle as an aid to all essay writers.

A Scoring Rubric for Scholarship Essay Questions was such a good, specific thing to have handed out, I don’t think there can be anything wrong with including it here.

There are four categories, based on point values (10,5,1,0).  The “quality” of the content is considered in terms of progressive excellence in structure and story-telling

’10’ is for what would be considered an Exceptional answer, based on five criteria, such as having a strong central focus to the answer, with sentences clear and varied, using appropriate vocabulary, complete sentences, and minimal mechanical errors.

5 point “qualities” would include using appropriate details, with clear and correct sentence structure and revealing some “character,” again with few mechanical errors.

0 Points, not meeting expectations – Not answering the question, little development of the topic (short answers), the POV is confusing instead of recognizing the sense of “audience” they might be writing to, and punctuation, slang, text style, undeniably not proofread.

While consistently making myself available for events like this and some elementary school reading programs, it still feels great to impart long-term expertise so cleanly with a one-one focus.

A personal philosophy is to not try lifting all of society a gazillionth of an inch, but when kids put in extra time to improve their skills – and its the reason I love Hugh O’Brian Youth’s three-day leadership program – I’ll try passing along some best practices.

In Yogi’s words, “Hey hey, Boo-Boo, now you’re smarter than the average writer too!”

  Picture 
Glenn Shorkey – Creative eDitorial Talent Enterprises 
(704) 502-9947

 

 

“Smarter than…” a simple line easily remembered

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START posting meaningful articles, videos, podcasts, or blog posts. Put them on LinkedIn, your blog site, link to them from your FB and Twitter accounts, etc. Again, to qualify as meaningful, in this context, they need to display that you are a good person AND you have valuable professional knowledge and skills that will benefit others.

This message implies that your skills and knowledge will benefit potential employers. Some of your posts may tell stories from your work history where your past employer benefited greatly from your exploits. (Tom Sheppard – Playing Hard to Get, 11/07/19)

Periodically, with alllll the possibilities that doing even a little online surfing can provide, there is a “thank you” moment for tapping a YouTube environmental piece, learning exactly all you need to know about a specific something, maybe reading the rest of what wrapped around the essence of being a better blogger, according to Mr. Sheppard.

If its not ‘Good to Great’ (Collins) or ‘The ONE Thing’ (Gary Keller) management theory writ strong, Sheppard is around my mantra that pretty much everything that goes online or is presented in response to any gig is a small referendum on my abilities.

SEO content writing doesn’t have to be above eighth grade level, but whatever the purpose, my regular job is hitting the voice a potential client wants. Yes,  bloggers will tell historical stories that match well with situations where “fixing” similar pain resulted.  Readers want “meaningful.”

That is elemental marketing – I’ve got what you need. Just lookie here.

A simple line everyone remembers

The last line on my business card is “Smarter than the average bear” writer, and everyone I’ve given it to knows the basics – Yogi stole all the picnic baskets in JellyStone Park. The variety of situations I’ve adapted “writing” to is far less than Matt Damon’s creativeness with technology in ‘The Martian,’ but I’m confident about being ahead of the one-trick bear is the explanation I lock in.

Does everything I do have to glow with imperial splendor? Naaah, but it does represent me. I’ve just recently started working with video, and you can Google how to do anything, right? That’s another line everyone remembers, “You can Google that.” My youngest brother hits sixty this year, over the last three years, he’s relied on that in becoming a damn fine worker on BMWs. Just sayin’…

Capturing the simple makes a difference

In a couple weeks, the second time around with a Communities in Schools program, I’ll be helping high school seniors who have already been accepted to a college write better letters for scholarship money.  This is about passing on the idea of how capturing the simple makes a difference.

We all know people skim instead of read, right?

Readability counts. How shorter paragraphs break up large blocks of print, give the readers eyes a break, that’s easy to impart. “Use periods” is obviously useful to remember, and stopping the 6-comma, train-of-thought-OMG! run-on sentence is ALWAYS better writing.

Yes, one liners and subheads can be effective.

The Communities in Schools program where imparting some nuggets of editing and making things work better word-wise is a Keep It Straight, Simple moment for me. Getting tapped to help goes directly to my expertise, and its a four-hour session with these kids that includes hot breakfast during meet-and-greet. Last year, about two dozen showed up, and there were enough volunteers that we could double up. 

One scholarship my person (Rachel) picked as a possibility was LAWA (Latin Americans Working for Achievement) – and I knew I had the Executive Director’s business card on my desk. Watching my suggestions being immediately incorporated into her standard letter, hearing how this super-smart girl wanted to eventually lead a Doctors Without Borders unit, it was elementary to write a letter of recommendation for her.

That’s how simple things can be. Mr. Sheppard struck a chord for me. If the possibility of volunteering is what you got from this piece, that’s worth thinking about.

 

 

 

 

 

 

Content Analytics – Site measurables, behavior, politics, environmental activism

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I’ll admit being a little late to the party about website analytics. How measuring what matters – traffic sources, interaction with content (ie. Clicks) signups, purchases, ROI, demographics (age), by channel (YouTube) searches, and the grail of TIME ON PAGE – and how customers use your site and what can be adjusted to increase impact are righteous nuggets.

The time-honored concept this follows is “You have to inspect what you expect,” and that includes surveys, checking yourself against other sites and traffic analysis, KEYWORDS,   website analytics, website terminology, tools, and RANKING.

If you’re not paying attention, or got wrapped up in the necessary creative efforts for business and doing RFPs without actually money-tizing your blogging, take credit for production, that always counts. 

GOP political events in D.C. showing a refusal to entertain actual facts aside, accepting those Google Analytics now is because you should know what you’re looking for in professional blog analytics. 

  • Predictive – Is using statistics and modeling to determine future performance based on current data. After Iowa unscrambles itself from an informational snafu, there will be extrapolating and predicting on the numbers au nauseum. Through Tuesday evening, the (62%) numbers looked like Mayor Pete slightly ahead of Sanders, Klobachar with 13% of the delegates.
  • Behavioral analytics – Geared toward providing insight into actions of humans. The Senate “trial” was brutally bad right off the rip. Activism has been re-engaged. 
  • Site Analytics – to make conclusions about information. What changes can- will move my rank onto Pg.3? What words are peers using in their being selected? 
  • Algorithms – Are a set of instructions for solving problems or accomplishing a task, like assembling the physical elements of ‘dinner for six mac n’ cheese’ recipes. Computer trading relies on algorithms to buy/sell at a pace humans couldn’t process. Users set the parameters and events go to resolution, with desired functional output, when securities meet specified “this AND this AND this…” criteria.

Engagement and what people do NEXT is the #1 measurable.

Reworking my site’s top fifty keywords, upping a click factor or checking what the using public thinks of my professional offerings is more productive in terms of time and effort than tuning in to DJT’s blather. Didn’t watch his or Bloomberg’s Super Bowl ads either.

While this was actually a short – only seven weeks – process from impeachment charge to today’s window on US process, with “four more years” political crowing during State of the Union event, it’s doubtful Trump will have any awareness of having dodged a well laid-out bullet of impeachable facts. Like fixing the environment, any next times will be tougher to deal with.

“Don’t confuse progress with results” is a reminder from my real estate days, and if you’ve signed on as “Blue No Matter Who,” then just keep working the process. Admitting to a measure of interest about “Mayor Pete’s” numbers in Iowa will only require – well,  they’ll be in New Hampshire, and Sanders just became the rhetorical 500 lb. gorilla, so we’ll see what Pete’s got for game.

Thanks for visual of how Iowa caucuses work, Katie

The analytics of how the Iowa caucuses worked was a journalistic gem done by MSNBC’s Katie Tur. She dove deep and enthusiastically with the people sitting courtside in candidate corral areas, showed candidate areas with on-screen balloons, explained ‘not viable’ (less than 15%) and moving to another group, a process that proved problematic in what was supposed to be a three-stage operation of moves. 

Knowing things didn’t work right, owning up to it and keeping the bright lights on the situation, how can there be anything less important, when data security is on everyone not named (insert GOP name) list re: upcoming electoral processes? Had a long time to make sure? Yep, yesterday’s news now. Today isn’t ‘Groundhog Day.’

NOTHING indicates this extended hoo-hah was due to hacking, just a newer, incredibly never stress-tested process. There was-is a paper trail, the results will be accurate, that’s the word from the guy at the mike, repeated again and again. This system was trying to improve over the caucus in 2016, when data from Bernie-Clinton split  49.6% to 49.4%. This time it went seven candidates deep.

Working it slower-right will mean looking hard at what clunked so badly. Fixing gaps and examining alternatives is what legitimately comes from post-event review, and like site reviews, the answers may not always be warm-fuzzies. Yeah, physical site-ing (cinder block basements) could’ve caused trouble, yeah the ‘Pubs will slap that “disorganized, just like…” thing around.

Whatever Dems might’ve put up with for three years, taking lumps your people brought on themselves definitely beats not having any, or just not regular, ‘circular firing squads’ thus far.

Duke Energy rate hike, environmental factor involved witnesses

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Using optical analytics between two events as something measurable and that matters, let’s consider the difference between “the fix is in, with full facial slaps for the Constitution” Senate white-wash, and a simpler, very American event many remember from earlier days – Civil protest against a monopoly regarding environmental badness and corporate economics. 

After going to an environmental meeting led by Sanders people on Sunday, Thursday involved going to a well-attended hearing about a proposed rate hike for Duke Energy and $8 billion in coal ash cleanup costs vs. THEM paying. There was more than a whiff of environmental activism in the air, and just like the first time around, lots of AMERICANS remember fighting for “better” and a fundamental right that might require even more effort this time, because the clock is ticking.  

Why is Sanders favored so heavily by first time voters? He’s got a long term streak of consistency about caring for the world they’re going to get handed. The analytics say they’re the biggest bulge in the snake now, but there were silver foxes aplenty at the Duke hearing, people swearing in about truth in testimony, about the public not getting tagged for previous bad management decisions by Duke being data to pay attention to. 

It seemed inevitable, when those Stoneman-Douglas kids amped a large chunk of America two years ago, to say the demographics of what’s likely a two-issue group – guns and the environment – which still hasn’t been seriously counted, may be announcing itself in Iowa. 

The Senate ‘trial’ chose not to pay attention to massive data about public support for witnesses – safe_image

79% of anything is a HUGE slice of plurality and common cause

in an impeachment trial. Both public knowledge and recognition of some particularly troubling FACTS should have gotten additional comment on. 

Duke rate protestors handled their public duty 

“Think global, act local” isn’t just about recycling, it IS the Bigger Picture

They did it three minutes at a time, as often as not with documentation, filling all the bench space in a room on the 5th floor of the County Courthouse, with cops at the downstairs entrances, a metal scanner, four or five TV vehicles, and directions to the correct room from those polite cops. 

People got there at 6:00 to sign in. I stayed until after 8:30, watching them make their thoughts 100% known in open court, hand on the Bible about the environment and that $8 billion in cleanup Duke Energy should be paying for, not regular people. 

The coal ash situation is big-time costly and un-legal, and people kept testifying after I left. That outside of Washington  we’re *talking* about genuinely BAD events, with a more desirable outcome, it made me feel things should STILL work a certain way in America. 

The audience waved strips of green paper, forty or fifty giving a good shake of approval for certain thoughts expressed  

There was a white-haired woman with a doctorate in Ecology, several had red armbands saying “Extinction Rebellion”; a long-haired and bearded (just a fact) deep-thinking guy had copies of a multi-page document. A gentleman spoke from a Presbyterian minister’s view, noting the taxes on the 100-year old family farm, and solar being an under-utilized asset by Duke Energy.

You had to pay attention to another gentleman, a past chair of the Sierra Club, who used Dicken’s “Best of times, worst of times” intro, and yes, especially to the one who stated straight up that the specific pipe breakage that caused the whole coal ash situation to lay waste along the Dan River when it failed, had been cited every couple years since 1988.

That, to put an extra fine point on it, is hard core “oppo-research” from people who care, and are willing to plant a flag about it. The behavior analysis looked like 100% against the rate increase, as the commissioners occupied the 10-12 seats in the middle of the area and listened.

“Think global, act local,” this is a situation to physically get involved with, especially when it’s a right here effective option. You can’t think one meeting with a five person panel of Sanders people and voting to ban plastic straws constitutes commitment. 130,000 tons of poisonous coal ash went into the Dan River-eastern North Carolina in 2014. 

Shining all possible light on this goes to the core of corporate environmental responsibility.