As part of that Boomer Generation that turns sixty-four this year (Really? Friday? Huh…), where most haven’t got their retirement funds at millionaire level and ready for that sunsets-and-RV travel-the-country deal, its kind of ‘put up or shut up’ time. For once I concur with Snoop Dogg, “Down the rabbit hole we ALLLL go!” and almost nobody is guaranteed anything.
A Small History for Boomers
The Generation that survived Vietnam, and how that conflict split families across America, death totals every night on the news, that was us. There were REAL protests of 500,000 people at a time, hippies, dads, black/white, well before the miracle of instant communication arose. Civil rights got some air time, and the environment improved because we paid attention to it. We Boomers will always own the Moon landing, and EVERYBODY cared about Apollo 13 – saw it again last night – and in Sr. Mary Anthony’s class, we prayed for those guys.
That so many people of every stripe stepped up during the BLM protests, which jives with our collective Boomer regard for doing things, wasn’t this all straightened out back then?
I’m sure there was at least one environmental SuperFund site (thank you GE) in Schenectady, NY. Our journalism program at Linton HS actually followed political news, and Highlights-‘you journalism guys,’ with our magic yellow passes, RCP signed – has been an identity at reunions. Ahhh, Karen Korniak and the majorettes… A bunch of us became the huge wave of journalism majors in post-Watergate times. SOUTH Vietnam was overrun the spring of my senior year, 1975.
I never regret missing any part of the meat-grinder Vietnam was for my generation. 2020 was supposed to be our 45th anniversary, because waiting for a 50th, who knows what could happen to even the Forever Young Generation by then?
Cripes, we thought Tricky Dick was a menace to democracy! Turns out America has over 150 people in Congress – and a mob of angry white people with truth and rule of law wiped from their collective minds – who did worse than Nixon ever considered doing to the U.S. of A. as a country. Kow-towing to a RUSSIAN like trump? The idea of a Black President actually worked…
America, still a place to try whatever
I started a real estate class the week after 40th reunion, 79 hours of class time, LOTS of studying and taking chapter tests that were a very real part of qualifying for State exam, which I passed first time. Coming out of The Great Recession, I went from reunion to first sale in 100 days, but it wasn’t quite the economic turnaround I needed. While I’ve come inside with a couple operations, since 2019, my writing skills have worked well in collaboration situations.
I’m taking a philosophical mulligan on last year being Year Three of my transition to ‘long-term copywriting resource.’
For everything that’s going on in American politics and healthcare in a pandemic, Vietnam becoming a non-factor made college just part of a regular life – I was part of a two year blind spot that never registered. Whether ‘white privilege’ or just Boomer Lifestyle, a four-year double major (journalism and marketing) away from home, then first job as a road man regional rep ($14,000) for TIME, Inc., with company station wagon, twenty cold calls a day, improving retail displays.
“You’re a pretty good talker, you should be in sales,” was the thinking, and I learned plenty, then quit to move to Tampa and become a poorly-paid freelancer.
Yes, that was road-muscle building time, sports and city-magazine writing was a great entree in early ’80s. Comparatively speaking, there are an incredible array of ways to monetize writing skills now, when everyone has a website and blogs, and corporate voice material. “Long-form informational content” is the essential journalism of storytelling.
My mantra about best practices is giving the reader “content worth knowing about, considering and using.” Getting an acknowledgment of information being conveyed is okay – always the point with copywriting – even if it doesn’t entirely convince. I did it for a fire-fighter niche while a realtor – their professional aid response had given me another Christmas with Dad – so giving my best effort counted.
The Miracle on Ice, Al Michaels “Do you believe…!” 1980 Lake Placid Olympics, second month on the job, every Sports Illustrated, TIME, LIFE, and People magazine in my territory sold 95%-plus. That constituted a HUGE, real, shared, cultural event.
BOOMERS should be cool on vaccine
I’ve been hunkered down since last March in North Carolina, Mecklenberg County is considered hard hit, but Charlotte has largest population https://www.charlotteobserver.com/news/coronavirus/article248529400.html. I’ve been a WFH (work from home) content writing-long form blogger for over two years, and I don’t fit easily in economic or pandemic vaccination criteria . Except for shooting hoops and greenway bike riding, I’m masked. Yes, pandemic is Job One, and I will get a shot aaaaany time they tell me its a possibility.
https://cdtalententerprises.com/2020/03/30/hoops-heat-for-lockdown-prep-weekend-worries-about-ny/ Perspective at start of hunkered down, before ten months of pandemic and 400,000 official deaths, the worried about others aspect, “stay safe” the common good-bye.
I come to vaccines with the anti-polio sugar cube kids experience, and for smallpox (I think I had chicken pox). My Dad survived polio as a child, his left leg was always thinner, but he (Navy) and three brothers, Donnie (USAF), Howard (USMC), and Harold (Navy) all served their country. My favorite nephew – parents have to love everyone the same, uncles and grandparents are allowed favs – Curtiss, is an Army Captain, wife Stephanie just delivered a baby girl. The Mom is ex-military (USAF), yes, we love our military people.
OF COURSE Grandma Donna was there, because especially in these very trying times, FAMILY COUNTS.
Life goes on isn’t political, its lifestyle
Another nephew and wife delivered Trace (Stephen Paul, III) last June, but first appearance in Charlotte (from Boston) was Thanksgiving. Surprisingly, even the hour of socially distanced family, with a little Tin Cup and a take-it-with-you cigar when leaving with a deep-fried bird, was ‘Enough’ to feel right on family. Mom has flowers and her senior community was vaccinated the end of December, good by me.
Life goes on, right? We Boomers learned that from experiences, not all of them good. I’ve had two bicycle crashes during lockdown, the August one with some substantial injuries, from toes to shoulder on right side. In North Carolina-speak “I was tore up.” I did a couple blogs about it, but at no time was putting bike away part of any solution. I mentioned that in connection with voting at the time, like in keep doing it, not losing it.
In both cases, I recognized that always wearing a helmet saved me from tremendous negatives, same as seat belts and face masks, because I *heard* the thunk of helmet on concrete both times. Having a front wheel torque off and being DOWN in a heartbeat, and then being literally, physically saved from infection by a chance encounter with a PA while doing furniture pickups for a church operation – that kinda sounds like karma coming around in a good way.
As a Boomer, I credit 35 years of regular bike riding as the core of being an active sixty-four. In real estate, we learned you never talked about age or retirement with Boomers. As I mention in a thought leadership piece about nonpandemic healthcare, all I needed during my last visit was blood pressure meds – physically I’m right, extra thanks for the new knee from ACA in late 2017 – Gimp no more! Boomers were also early adopters of CBD, because good hemp *does* make a difference.
While doing several months of content writing and loads of research for a CBD manufacturer, I learned those cannabinoids worked, I even helped convince a Type-A brother to use several after sampling. Yes, from me on focus (JMHO), yes for ‘anxiety’ from many, yes for topical cream doing an amazing job on Mom’s legs, a bit of service we Boomers probably won’t get down the line.
Crisis of Confidence, but Choice
I self-published a romance novel with bonus money working in retail during the Great Recession. https://www.wattpad.com/story/216172684-cards-consequences-return-of-marlena-the Its true how having actual books in your hands makes an author-writer feel, but compared to my Dad as a kid, with his Coca Cola wagon the distributor made for him, bringing cold Cokes around the Watervliet Arsenal across the street from his home, returning with the amazing amount of $5 a DAY during the Depression, is truly humbling.
Right now, with full knowledge of what happened in our democracy on January 6th, dammit, I still have to replant my personal flag.
I affirm as an American, Boomer, and content writing professional – whose been there and done that, maybe more than once – that I continue to get better with age, because us Gigger-Boomers are about that, picking up Zoom skills, reviewing keywords with clients, getting that corporate voice deal righteous.
Yes, plenty of opportunity to click on in 2021, even if being 64 on Friday leaves me wondering about what old is, because I still cycle and shoot hoops regularly and don’t groan getting out of bed. One serious thought for Mr. Azar, telling us in U.S. that there reeeallllly isn’t any vaccine sitting around in reserve – how long before that important shot in the arm makes my day?
Memorial Day will be 26 years in Charlotte – there might be some parties to get social at by then. Perhaps someplace where few contrary opinions about trump’s departure are the norm again. Wearing masks? We’ll see. “Always question authority” isn’t in vogue with COVID-19.
‘Normal’ isn’t what Boomers are about
‘Normal’ isn’t really what Boomers are about though. We jogged, played tennis, drank green stuff from blenders, cheered for bratty McEnroe, remember the 444 days of the Iranian Hostage Crisis, the kerfuffle of Reagan-Ollie North and guns for contras – my now a Democrat brother railed about “How else could they get guns!” (Answer – not THAT way if Congress didn’t fund it) – Lakers-Celtics in the Finals every year. Clinton as President – THAT’S how to move an economy – the millineum and then agony of 9/11 and where the World has devolved to since.
I don’t mind online collaboration, but I am looking forward to seeing a friendly smile from across the room. Its not the same to nod at someone as you’re rolling past on the greenway.
Clients still need what I have an endless supply of, words arranged rightly. Gotta add ‘truthfully’ in there too, we can’t overstate that facts are still an essence in the process, not optional extras.
I truly admire the extreme dedication of news bringers, keeping a bright, hot light on trump admistration thuggery, constantly connecting us with facts that counted on this long, long road back to within sight of Real again, The Washington Post people… To think I have similar writing DNA, yeah, that’s ego. Michael Beschloss paused on 11th Hour last night to give Brian Williams a sincere thanks for how he’s handled last four years, steering information consistently, productively, an unimpeachable and comforting resource, an accolade Williams certainly wears well. He knows and owns his singular fumble with Truth, but the Pope wanted him to do the interview, good humor and humanity works for me.
Now to the business of writing. That 64 thing, I guess I’m going to be an OK Boomer about that. Check out https://cdtalententerprises.com/a-writer-whos-smarter-than-average-bear/