Seven out of last nine days I’ve had a suit or tuxedo sale at Nordstrom’s, and coming out 40% over goal last pay period means there’s no need to change positive projections into March-May.
Kicking effort to the max – no break, only two people in department, no suit sale competitors that Sunday pre-Valentines Day – and working a terrific split while helping a newbie salesperson with a tuxedo ordering-Hugo Boss suit-sport coat triple play, made a gooood difference in my micro-economy.
SERVICE continues to be my point of excellence, but having some luck always works. Manager pulled off a tuxedo transfer that Monday, which arrived for alterations on Tuesday! and customer picked up WEDNESDAY (a day earlier than promised). He and wife were thrilled, but until I watched Marquelle for 25 minutes on phone Monday, I only knew he’d accomplished it for me before.
Telling my client of his effort, and introducing him as part of the package-difference maker, is good team stuff. Derrick (the new guy) got congrats on first suit ($2600 total) from the customer’s wife, she said he could handle any situation now, her hubby being juuuust a little tough-demanding.
Luck is… The wife-to-be, who handed her guy an off the rack amazing fit of a 44L sport coat, is smile-worthy. Super-affirming to cut the tags off so he could wear it out of the store. (With shirt, $800)
Kyle, an exactly my size 42 Regular, who came in two minutes later, as they announced 15 minutes to store closing. He’d left his clothes for an event at home, wanted a black Ted Baker, which became a first shot ($895) perfect fit – he only needed the pants hemmed. Ready the next day, $0 to expedite it.
The Peter Millar Guy
Emphasizing which designers have trimmer side cuts, “and Hugo Boss moves the arm holes down, allowing guys with size in shoulders and arms to be comfortable vs. squeezed” has become part of my introductory patter. #gshorkonsharonroadseam
The pastries and warm coffee for the 8:00 ‘Make you a suit’ session with long-time (45 years) suit guru Rich Biegel were okay, and he’s going to get some immediate business, because recently I’ve been seeing strange shaped guys who need such help.
Biegel gave Nordstrom’s suit people across the organization props for selling a high percentage of suits at full price, which he linked to the perception of service provided, both affirming. Although I wasn’t aware of how popular the line was early on, after months of exposure to sizing guys, differentiating the Millar line as what those who definitely don’t fit in ‘younger cuts’ suits like Baker and Boss feel comfortable in, is obvious now.
Emphasizing which designers have trimmer side cuts, “and Hugo Boss moves the arm holes down, allowing guys with size in shoulders and arms to be comfortable vs. squeezed” has become part of my introductory patter with those buying a suit. It demystifies the more or less question up front. Millar has that touch more size, beyond leanness taken out of Baker, and its a comfortable price point ($650 sport coats, now $895 suits). Canali’s are a clear price point difference ($2,095).
The obvious questions about the cost of such a garment and production delivery time seem reasonably good for special fits. If 25-30% over regular price and delivered in four weeks is to be believed, there’s someone whose shoulders fit in a 48 and the rest of him – that extra tire at belt level, and shorter than average arms – becomes a challenge I’m better prepared to discuss in future. If that someone wanted *several* suits made for him (not custom though), that could be a new layer of business for me.
Tailoring is what Mr. Biegel was essentially promoting, and appreciation for the six people at Nordstrom’s who are aces in the hole for a suit seller, is very real. Working with (or ignoring) certain physical elements makes a difference – while everyone has a small difference in shoulders, Rich recognized my right side was a whole inch lower (bike accident two years ago, I was ‘tore up’), and that would be incorporated in making a suit.
Answers to the obvious question about cost and delivery time for such a garment seemed reasonable. If 25% over regular price and delivered in four weeks is to be believed, I’m better prepared to discuss ‘making a suit’ with someone whose shoulders fit in a 48, but the rest is a challenge.
When your suit seller knows their business
Holding-helping clients put it on allows ‘seating’ a jacket to best advantage, instead of letting guys swing it overhead, shrugging into it, and doing The Hulk move. Smoothing shoulders can reveal forward lean of shoulder or arm positioning considerations for sleeve most never consider.
Checking the sleeve length (hint of shirt or onto hand), lapels (comfortable or tight in chest), at the button (absolutely), and ‘it covers your butt’ fills essential boxes – the rest is what mirrors, girlfriends, wives, Moms, and fiancees are for.
Lifestyle and safety
Saturday was a day without a suit sale, and losing several hours of possible production – after a gunshot in the mall caused a surge of fast-moving people through our store and closed the mall for an hour – was legitimate. We’ve been trained on getting people in department out the back way, and we cleared customers as expected.
The guard at Gucci not having a holster for his gun was the alleged problem, but not enough employees came back into store to run the registers, so we closed down.
I’m somewhat more concerned about a very real rise in the number of customers and co-workers who immediately stopped wearing masks when the North Carolina mandate expired. Its been a small comfort that it was store policy, given how numbers have risen every time that hasn’t been enforced for last two years. I won’t be wearing anything while cycling the greenway today either – never did.
Tonight will be a meeting of my Men’s Club, and next week’s annual Fish Fry (March 11, St. Gabriel School cafeteria) will be the focus. Our Lenten Fish Fry and our Christmas tree sale have been a legendary thing over 30 years, and this will be our third community event since Thanksgiving. Protocols and numbers sure, but this seems just a little more like what life used to be like.
With fingers crossed for some similar degree of ‘Normal,’ I’m also thankful for the opportunity to bring flowers to Mom for her 88th birthday on 3/1/22. This was first time we (brother Steve and wife, Mere) have been allowed to visit since Christmas.