START posting meaningful articles, videos, podcasts, or blog posts. Put them on LinkedIn, your blog site, link to them from your FB and Twitter accounts, etc. Again, to qualify as meaningful, in this context, they need to display that you are a good person AND you have valuable professional knowledge and skills that will benefit others.
This message implies that your skills and knowledge will benefit potential employers. Some of your posts may tell stories from your work history where your past employer benefited greatly from your exploits. (Tom Sheppard – Playing Hard to Get, 11/07/19)
Periodically, with alllll the possibilities that doing even a little online surfing can provide, there is a “thank you” moment for tapping a YouTube environmental piece, learning exactly all you need to know about a specific something, maybe reading the rest of what wrapped around the essence of being a better blogger, according to Mr. Sheppard.
If its not ‘Good to Great’ (Collins) or ‘The ONE Thing’ (Gary Keller) management theory writ strong, Sheppard is around my mantra that pretty much everything that goes online or is presented in response to any gig is a small referendum on my abilities.
SEO content writing doesn’t have to be above eighth grade level, but whatever the purpose, my regular job is hitting the voice a potential client wants. Yes, bloggers will tell historical stories that match well with situations where “fixing” similar pain resulted. Readers want “meaningful.”
That is elemental marketing – I’ve got what you need. Just lookie here.
A simple line everyone remembers
The last line on my business card is “Smarter than the average bear” writer, and everyone I’ve given it to knows the basics – Yogi stole all the picnic baskets in JellyStone Park. The variety of situations I’ve adapted “writing” to is far less than Matt Damon’s creativeness with technology in ‘The Martian,’ but I’m confident about being ahead of the one-trick bear is the explanation I lock in.
Does everything I do have to glow with imperial splendor? Naaah, but it does represent me. I’ve just recently started working with video, and you can Google how to do anything, right? That’s another line everyone remembers, “You can Google that.” My youngest brother hits sixty this year, over the last three years, he’s relied on that in becoming a damn fine worker on BMWs. Just sayin’…
Capturing the simple makes a difference
In a couple weeks, the second time around with a Communities in Schools program, I’ll be helping high school seniors who have already been accepted to a college write better letters for scholarship money. This is about passing on the idea of how capturing the simple makes a difference.
We all know people skim instead of read, right?
Readability counts. How shorter paragraphs break up large blocks of print, give the readers eyes a break, that’s easy to impart. “Use periods” is obviously useful to remember, and stopping the 6-comma, train-of-thought-OMG! run-on sentence is ALWAYS better writing.
Yes, one liners and subheads can be effective.
The Communities in Schools program where imparting some nuggets of editing and making things work better word-wise is a Keep It Straight, Simple moment for me. Getting tapped to help goes directly to my expertise, and its a four-hour session with these kids that includes hot breakfast during meet-and-greet. Last year, about two dozen showed up, and there were enough volunteers that we could double up.
One scholarship my person (Rachel) picked as a possibility was LAWA (Latin Americans Working for Achievement) – and I knew I had the Executive Director’s business card on my desk. Watching my suggestions being immediately incorporated into her standard letter, hearing how this super-smart girl wanted to eventually lead a Doctors Without Borders unit, it was elementary to write a letter of recommendation for her.
That’s how simple things can be. Mr. Sheppard struck a chord for me. If the possibility of volunteering is what you got from this piece, that’s worth thinking about.