Content creation, client needs are similar to dating – better info turns into ‘righter’ decisions

20160221_124552
Typical selfie in bathroom mirror doesn’t move the needle much.

Certainly, online dating and sending RFP-level material to potential clients is a legitimate analogy. Wanting a good professional or emotional connection, one that satisfies a recognized need, works best when everyone is honestly trying on the information front.

Three specific examples of “finding the other”  involves a high, low, and medium set of informational points, and how it affects the successful matching up of elements desired by both parties.

On the low end would be a personal ad lacking any imagination or effort – one picture (the bathroom selfie), minimal written, or “If you want to know more, ask” slackery. That’s an unsatisfying combination from among hundreds of other possibilities, and its headed for the Out Bin almost as a reflex, right?

Content creation types understand that every CV or cover letter sent involves a judgement of our writing skills.

On a lovely, cool Monday morning, I declare that The Super High end of information is represented by 2 1/2 pages of printed who, what, why, how? relative to one recent company’s Content Marketing position. A statement of their corporate positioning, an introduction to expectations of a new team member, responsibilities, necessary skill set, personal qualities (hmmm…humility?), and finished up with bullet points about extras in the compensation situation you’d probably want to know about.

Almost without question – whether pursuing dates or a potential client – you’d invest more effort in something A-B-C, 1-2-3 clear about extra details to start. From the content creator side, responding to that well-defined description with an equally well-defined reason to investigate further is fundamentally right.

The best kind of middle ground is a ‘date’ that shows up as a 100% as advertised stud or stud-ette.  Great attitude, desired attributes sharp and obvious, articulate enough during the meet-greet time over coffee or a cold beverage raising expectations of a possible match. If all is in tune a couple hours later – post-concert and a snack perhaps – its much easier to discuss what Next might look like.

What needs to be done when the bell is rung

Many of us like to think we’re the middle group professionally, that it’s just a matter of getting in front of a decision maker. Perhaps we lack an attribute or two software-wise,  or depth of expertise required, but if there’s not an organic height requirement, face-to-face will win the day.

Uhh-huh.

That would be amazingly naive of the one picture profile to think, and just as unproductive for a content creator candidate to ignore the relative clues in a well-written description of  how to impress that ‘date’ appropriately. 

That Super High end information provider is a remote location possibility vs. office situation, as definite a positive as a bright smile from across the room. The role responsibilities call for a versatile style across several channels (bingo!), engaging with subject matter experts (sales career and all previous freelance writing featured interviewing as a strength), and some esoteric pieces, like “the gumption to wrestle with a problem until a thought-through solution is achieved,” and “…abiding love for processing a lot of input, (then) fishing out the interesting and relevant bits.”

That meeting Saturday’s date provided immediate, verifiable intell regarding an All That candidate doesn’t happen often. She was interesting, attractive, way better than just fit, a look-you-in-the-eye type with a compelling story about spirituality (including tarot, the hook in my books) that kept conversation flowing. And OMG! who wanted to go ‘dutch’ from the get-go.

Having seen the up-close reality of the option, it would be terrific if there was more to discuss in the near future. Hold onto that thought, because that meeting of the minds included almost two weeks of texting, and both of us had multiple pictures and profile writing.  Elementally, the dating system worked, and leaving out that information makes it sound like luck.

Never let it be thought you only did the least that could be done. Quality communications don’t need to be all-revealing bikini shots of one’s career, just promote the belief that we as responders might be that terrific person you’ll want to discuss a future relationship with. All positive responses constitute a successful ‘first date’ for a content creation person.

Picture 
Glenn Shorkey – Creative eDitorial Talents Enterprises 
(704)502-9947

 

2 thoughts on “Content creation, client needs are similar to dating – better info turns into ‘righter’ decisions

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s