This being a political blog aside, today is better than Recession or Kurds situation

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During the Recession, you didn’t sweat talking politics over the grill, we were all worried about the same things, and Trumpies hadn’t been invented.

Back in the early, terrible years of the Recession, I had several opportunities to have a cigar and some scotch with one of my brothers, the high caliber banking guy, while the Thanksgiving turkey was deep frying. He was an excellent person to bounce all the information I’d read and heard off, and I really felt smarter in other conversations after those talks.

If you weren’t trying to learn more then, all you could do was cower in fear that the Economics Gods didn’t body slam you any worse. Between a job I disliked and Trumpies though, I admit the below-my- abilities job was easier to deal with.

There wasn’t any difficulty about the facts of what we were going through then, and those who had jobs were mostly just a little happier than those on – or over – the hairy edge. Neither side was about Good or Bad, we were all struggling. There was an expectation that our government had its hand on the tiller, and nobody was seriously being dissed or crushed just because of their economic situation or heritage.

Sure, people abandoned pricey homes and took lifestyle hits while reducing ten days in an exotic locale to “stay-cations,” taking kids out of private schools with $20,000 a year tabs, holding on to cars “until things get settled a little better,” and not automatically going out to dinner three times a week.

Things aren’t anything like that now

Yes, the world seems stuck on the politics of things in 2019, and if the choices are “Love him or hate him,” LOTS of people – including me – are on the latter side of that with Trump.

Take an analogy of the high school bully-cretin who knocked the books out of your hands every time he saw you. Bet you didn’t think, “But he’s a helluva player when he’s on the court!”

Hell no. The aggravation and humiliation of having to pick up your stuff while others mogged along, maybe kicking your books, trying to get to their class in another wing of the school an over-arching consideration. You probably said, “Yeah, 23 points a game, but he’s still a d**khead” to your buddy.

You might keep your mouth shut after a buzzer-beater against an arch-rival, but day to day, he was a blot on almost any happiness you could imagine being in the same school could bring. No sense telling the cute girl in biology class your opinion, her friend was dating the guy, and Cutie was probably jealous of that.

What has that got to do with any concerns we have about education, immigration, the national debt, torquing the relatively naive President of the Ukraine, or shafting Kurdish allies in Syria in the most obvious and life-threatening way?

Expectations of what America stands for

Unlike back in those dark economic times, you didn’t stop caring about how the people down the street were doing. You didn’t walk away from them, muttering about their character because they rooted for the “wrong” team. It was legitimate to think they weren’t too smart to be a Browns fan, yet poking fun at stuff like that wasn’t taken to the Nth degree of thinking thugs from ICE should haul them away.

The question of “What happens after…?” is just as real today as during the Recession years. Yes, impeachment proceedings are going to tear this country up, but like we *knew* back then, the Biblical “This too shall pass” was something to believe in. As I told an Italian lady I tutored, this is still shy of the heart-breaking nastiness that Vietnam was for Americans, mostly because LOTS of (young) people died in those times.

When *every*single*person* that came into the current Administration was placed in a role that gave them the ability to sink an institution they HATED – and it seems many are face-first in the public trough – that sucks though. I often use DeVos – whose “expertise” for Education ends with her $1 million donation to Trump campaign – with her desire to kill public education funds, and Pruitt, the grifter from Oklahoma who opened the sewage gates wide on the environment, as examples. It was depressing to think the next day meant another humiliation, having their books (figuratively) slapped out of their hands, for that piece of America under their boots.

So now there appears to be light in the tunnel that ISN’T another damn train. While not the final word on things many, many, many don’t like – including former allies around the world who think badly of US actions – “we” don’t have to just take it. Walking the other way instead of trying to discuss ANY situation with a Trumpie doesn’t bring any real sense of calm, just that we can see *something* is finally being done that might change this long sled ride towards the bottom of the American soul.

Mostly I write about business, although some of the sports pieces have a lesson to them. Am I doing better than during Recession? Well, yeah, but how much of any piece of anything else in 2019 am I happier about, that seems a valid criteria to judge life on.

Hmmm… That knee replacement (God bless the ACA) at end of 2017 changed life pretty dramatically, I don’t have to skip across the street to avoid getting run over. It’s (finally, after 50 days) raining in Charlotte today, nothing wrong with that. I have a meeting about a next ‘gig,’ using my God-given ability as a “content creation person,” at about twice the $$$ I was making in retail back then is good, as is not being homeless in this rain.

And yes, knowing some real angst is is on the horizon for Trump and his enablers in Congress  – and even the schlubs for voted for him and think he’s doing a great job will have to stay quiet – is okay by me.

A cigar and some scotch at Thanksgiving, I’m looking forward to that. Doubt that we’ll be talking politics much though, and there’s nothing wrong with leaving that behind. That brother’s knowledge was superior about negative economics then, but knowing at least *something* is working towards Better Days, 2020 seems like sunshine in America time.

Recruiter read ‘tech writing’ experience as intended, but wrong on client needs

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I recently had three very different chances to interface with recruiters regarding the same possibility, in this case, for technical writers. While  that’s generically “a club in my bag,” it didn’t get much play until I added a resume on DICE site.

So, Basic point: Know which sites work best for your skill set and goals as freelancer/copywriting resource.

Two people, who supposedly know how certain skills may fit with work orders, told me Monster and Careerbuilder were places they found most of their placements and possibilities. I’ve never liked those chronologically-oriented sites, and there have been plenty of possibilities on LinkedIn and FlexJobs, including top of my list consideration, remote options. 

KEYWORDS – BIG DIFFERENCE

It’s worth noting that early searching for ‘Writer’ roles on LinkedIn often produced more Underwriter and Service writer possibilities than creative positions. Putting ‘content creation’ and ‘writing’ vs. writer in the keyword box, that went from barely a handful to nearly 100, and often included marketing and editorial managers. Knowing more than one way to look for things is a legitimate piece of any search effort.

Another phrase that bears examining is ACHIEVEMENT as part of Administrative/Executive Associate submissions, but I’ll save that for another day.

It’s been proven throughout this pandemic, when working remotely quickly became a negotiable factor. There are frequent online opportunities to contribute from a laptop – good content can be created any time or place.

I’ve held certain opinions about recruiters, but the constancy of online searching  leads to the continued  opinion about whether current “talent gaps” could be mitigated if finders of people for positions did a better job of interviewing.

Admitting first contact appointment-getters – with fairly heavy, difficult to understand accents – threw me a little is true. Repeatedly asking callers to slow down, and yes, thinking scams often flourish with confusion, being on guard is a legitimate state. We’re all aware that “others” are constantly phishing for data.

I admit being less nice to him, but fixing my attitude about different groups of people contacting me out of the blue with “I saw your resume…” came through just in time. 

Key in recruiters getting what they need

One caller was totally from left field, because he was trying to work with an online resume from 2015 (Careerbuilder). Trying to steer him to more current information like LinkedIn seemed futile. Trying to explain a 2015 post-Recession in retail resume, which  represented nothing  I was trying to accomplish now – just, no. Thinking I could turn that option into even a 3-month contract wasn’t a reality.

Talking with Recruiter #2, the ‘take over’ local (Charlotte) person I’d scheduled a call with, left me far far less confident about success, compared to the CBD company I connected with through LinkedIn right after New Years. Maybe he was describing a totally different job, which it turns out he was, compared to Recruiter #3.  I found out a month later #2 was actually right on about a situation that sounded far above my comfort level regarding previous technical expertise.

There’s a definite difference in needing-to-be-done-a-certain-way design, info for multiple layers of starting-from-scratch technically sound, subject matter expertise  writing vs. something closer to compilation and interpretation of content and “editorial values,” and again, I’m not a coder. Continue reading “Recruiter read ‘tech writing’ experience as intended, but wrong on client needs”

What do Andy Neumann, Trump, you, and Sweltering Charlotteans Have in Common?

Year One, the year Panthers went to the Super Bowl. We'd waited out an ice storm before starting our string of successful oyster roasts, The HedgeHog concept: making $$$ is fine, the community event rocks, and the box burning is an official ending.
Year One, the year Panthers went to the Super Bowl. We’d waited out an ice storm before starting what’s become a string of successful oyster roasts with 2500 oysters – this year its 7000. The HedgeHog concept: Making $$$ is fine, the community event rocks, and the box burning is an official ending.

Answer: Most of those didn’t blow up a $47 billion IPO valuation, get tagged with “nonsensical” about real estate economics, or get kicked to the ”CEO No-longer” curb. Yeah, it sounds a bit snarky, but the razz-berries started early on WeWorks IPO.

The old expression – just ask Biden -“Three on a match” was a tribute to South African Boer (Dutch) farmers accuracy as snipers at the beginning of the last century. It might be elementally bad luck for the last one when English soldiers tried lighting three cigarettes to conserve scarce matches. Neumann walked into that analogy last week, covered in Silly String.

Investors have been memorably slapped silly with Theranos (diabetic testing, aloof and combative executive) and Lyft (yet to make a profit, plenty of corporate drama) as essentially empty bags, and Neumann’s WeWork’s IPO represented, well, “creative content” way beyond my pay grade. With regular mentions in the press about tequila-fueled days, pot smoking on the corporate jet, self-dealing over a corporate trademark, and then submitting shoddy SEC paperwork – that never offered a timeline for the company to turn a profit – failing economic sniff tests made him a stupendous third, bigly.

Personally, from a series of sweaty 4-on-4s at regular Monday night hoops, through about 35 minutes of shooting in 91 degree Charlotte humidity on Saturday, last week involved a lot of real physical heat. It’s just a fact here, 78 days of 90-plus this year (34 is the average), with expectations for more of the same coming. Sunday it was 96 – so while semi-lazy by only doing a pair of videos for proposals – and ballin’-out with a couple cold ones, watching local Panthers play excellent at all levels again, Slye blasted one 55-yards! – here’s betting it was a qualitatively better day than those other guys had.

Neumann and Trump – the Prez, obviously, with an official House impeachment investigation – is experiencing HEAT at a whooooole ‘nother level.

Neumann, who has burned through many SoftBank BILLIONS with WeWork’s concept of premium office rental space – obviously never read or considered leadership thoughts from Jim Collins iconic management book, ‘GOOD TO GREAT.’ Top three reasons that seems true, in no particular order: (not) Facing the brutal facts (of economics), “(not) Getting the right people (lots of relatives though!) on the bus, in the right places,” and ultimately, not deciding on a HedgeHog Concept to work from.

Before finally taking the HedgeHog Concept – doing one thing particularly well, being the best at it – to be the heart of a leadership thought, the bus analogy held a lot of early consideration in my weekend blog writing. There’s no doubt such references will be used soon though, since who’s on, still in, driving, or under any buses in the next week or so in that other “nonsensical” (political) world is going to be worth watching. “Right this way Mr. Guliani; Yessir Mr. Secretary, that seat is definitely meant for you.”

IT WAS EASY TO SEE, RIGHT NOW, IN BLACK AND WHITE

‘Good to Great’ is only 210 pages long (plus appendixes) and Collins labeling of traits and consistencies that statistically created Greatness are often esoteric – which as a management theory staple, such books rarely flow – always makes it incredibly readable. My CDTalent Enterprises business features content creation and community-level projects, and the Hedgehog definition hits a legitimate chord:

To simplify a complex world into a single organizing idea, a basic principle or concept that unifies and guides everything.

Content creation is way not the same as “sound bite” or Tweets, and right now my tone is set for “Leadership Thought.” Those two video projects last weekend – one involves marketing of the legal community – and Leadership Thought (LT) is an arena where ongoing experience in creating a ‘voice’ counts. Although I’ve done that ghosting route before, it could still be a next challenge for wordsmithing.

A Unifying Concept

HedgeHog-wise, CDTalent Enterprises’ unifying concept includes a half-dozen topics I have specific expertise about (including CBD), and proposals for articles is an easily achieved expansion – it already earned a three hour schedule block on Tuesday. That concept allows for nailing down an 8,000 words (with synopsis) book proposal before Thanksgiving, which I have a running start on.

The difference between not actually wishing someone dead, but being glad about the opportunity to read their obituary, is a Mark Twain-ism worth stealing.

Trump’s week was warmly spotlighted politically by Speaker Pelosi on Tuesday, even if  his blowing off a major environmental session at the UN gained a hairy eyeball look from 16-year old super-activist Greta Thurnberg of Sweden.  He wasn’t the guy *I* would want to take handshake pictures with, and his address at the United Nations wasn’t actually newsworthy.

Really, after announcing an impeachment inquiry at what approximated a national level by Pelosi, and setting real, fast-moving Congressional goals, I still wonder how much of the country ie.- FOXers -would know whether Trump spent time at the UN or played golf.

The Twain theory of obit reading seems in line with postmortem sympathy for a crispy ‘baked’ (nyuk nyuk) Adam Neumann, and Trump’s people are really not looking forward to “some grilling time” after vacation. Having three proposals generate additional interest would still make this coming week ‘hot’ on content as business front, but bet on fact us sweltering Charlotteans are waiting to smell what Congress might be cooking over the next couple weeks.

Hey, that’s a good hook for my Oyster Roast on October 19th!

Take breaks to renew your mojo -Panthers pre-season, golf, a Sat. BBQ with pool

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This is actually the White Water Center, but the sense of easy going ambiance shouldn’t be lost, although of course it could become dramatically different. We didn’t live in fear after 9/11, we can’t allow that now.

Having done a quantity of “leadership thought” pieces recently, I also commented about how *a mother grizzly with cubs* – historically a kiss-your-ass goodbye! moment to avoid – treated the guy who saved her cubs better than Trumpster could hold it together for ten minutes into flight after visiting a hospital in Dayton.

Apples to apples comparison, one of those two did an excellent job with their PR.

In the week since those slaughters in Dayton and El Paso, TX, the over-whelming support for SOMETHING to change – by like 94% of everybody – has provided common cause, perhaps on the level of the Vietnam War protests I remember. That the recent violence was directed so specifically, that doesn’t represent the world I grew up in, so I and others will raise ours voices against it.

Does it feel like more jawing coming? Because while the NRA has clearly spoken to the Prez directly about their paid-for feelings, can even “Moscow Mitch” hold up something basic like background checks? How can this gun-racism tie in, after 18 months of barrage, still be inadequate to creating legislative changes? 

We are indeed in stressful times, and while I was pre-occupied with becoming my mother’s primary care person two memorable Valentine’s Day ago, the slaughter at Stoneman-Douglas HS raised the guns- school shootings profile to a national awareness of ENOUGH!  As individuals frequently expressed over BBQ and beers this weekend, there’s an expectation that its time to wrestle with that bear, as long as its getting shoved in our faces anyway.

UGANDA is issuing travel advisories for *their* people going to the United States, in light of constant gunfire in US.  How’s that square with “winning,” our vaunted sense of superiority?

It’s not just amplified jive from the bots, or is it?

Rep. Nadler says this IS what impeachment proceedings look like, that its a process, whether anyone believes they’ve poked strongly enough to move a monumental effort through the courts or not. This is something to be hopeful about. We have the history of Watergate, a defining moment many others – first time voters, post Nixon –  political learning curves rely on, too. Yes, I became part of that huge increase in journalism majors in the late Seventies.

This is where many stop – “There’s nothing I can do”

“Don’t sweat those things you can’t affect,” or maybe the common “Stay in your lane, bro,” begs the question of how much caring and worrying we should individually and collectively give. Was it Covey who suggested we wasted an awful lot of time/energy worrying about events that – 95% of the time – either never come to pass, or will happen in spite of anything we can do?

That doesn’t mean you completely crap out on paying attention though. IMHO, you still have to call out what’s on the other side of Decency or Right (as in correct) line, and yes, results come from changing those things you can actually affect. Since Day One, I expected that the media would need to keep hot, bright, continuous lights on what this administration will go down in history as being, and 2018 was proof of that.

While its stunning that the graft-riddled Trump Administration is still afloat, we can still hope to make certain necessary changes in bringing back our national mojo. Calling for that mojo thing isn’t just a Woodstock flashback – and its really been 50 years since the ‘Miracle Mets’ and Tom Terrific and landing on the moon? –  but this isn’t the time for Boomers to go quietly into that good night.

Social Security is NOT an entitlement program, its a payoff I’ve built up since that first inside job at sixteen, when I asked, “What’s FICA?”

This isn’t the time for Boomers to go quietly into that good night.

With all due gravity to everyone affected – and the cannery workers round-up designed to incite greater fears as a chaser – I’m glad to watch a Panthers preseason game, have a chance to whack a pretty good bucket of golf balls, and be invited to a ribs + beers gathering with neighbors and their young and college age children on Saturday to gird myself for “More.”

Pace yourself, America

I acknowledge feeling safe there, although such a scene is as ripe as any other gathering for violent changes. Yes, should the worst happen at some point, “A good guy with a gun,” showing up like NRA/GOP always exclaims would be welcome.

Counting on Wonder Woman to deflect ordinance is a fallacy, but we’ve been closer to  putting some brakes on assault weapon killings before – and it worked, remember?20190630_141650

As we consumed saucy ribs, with intelligent persons representing a variety of nationalities and ages, my interviewer gene was tickled: So excellent to hear what our acquaintances FEEL on various topics instead of hearing cable TV percentages. It was gratifying to recognize the free flow of discourse compared to naysaying, negativity, and dogmatic reactions that often lower conversations with ‘others.’

The women I spoke with – that demographic everyone recognizes brings victory – I *never* heard anyone mention Hillary, and Trump won’t get their votes either.

There’s no denying the experts saying its going to be loud and bad right through Election Day next November, but I also relaxed, because I unplugged from political analysis from Thursday-Sunday.

Nicole Wallace’s DEADLINE: White House and Brian William’s 11th Hour have been my standards, they don’t do “alternative facts.” Williams’ humor and precise, well-articulated questions of experts is still the standard to hold high regarding the power of the free press. I respect Wallace because she was in the Bush White House on 9/11, and she KNOWS what disarray with staff and a national emergency both look like for real.

Like the soaps opera manipulations your friends used to fill you in about in college, you can miss a couple episodes with politics and pick things up quick in a 24/7 news cycle. Oh, Epstein committed suicide? What a surprise, but Barr is starting a probe…

You’re gonna have to pace yourself, America. Mueller’s report wasn’t as great a “movie” as many hoped, but I’ll support the on-going, Watergate-style job designated for Congress 243 years ago; ICE bullying and savage malfeasance, unqualified clowns considered for high positions, its more anxiety than CBD oil should be called on to negate.

Becoming my Mom’s primary care person that Valentines Day shooting, can you believe we’ve gotten to THIS POINT, again, in 18 months?  Standing on “Moscow Mitch’s” feet of lead in the Senate, that’s a significant, well-defined desire by the many.

Periodically unplugging and stopping to smell any flowers, really, watch ANY high school football game, or having ribs and beers with neighbors, that contemplation of peace and joy we praise in the Constitution is out there, keep pushing for a piece of peace.

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Glenn Shorkey – Creative eDitorial Talents Enterprises 
(704) 502-9947

 

 

 

 

 

Content creation, client needs are close to dating – better info turns into ‘righter’ decisions

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Typical selfie in bathroom mirror doesn’t move the needle much.

 

Online dating and sending RFP-level material to potential clients is certainly a legitimate analogy. Wanting a good professional or emotional connection, one that satisfies a recognized need, works best when everyone is honestly trying on the information front.

Three specific examples of ‘finding the other’  involves a high, low, and medium set of informational points, and how it affects the successful matching up of elements desired by both parties.

On the low end would be a personal ad lacking any imagination or effort – one picture (the bathroom selfie), minimal written, or “If you want to know more, ask” slackery. That’s an unsatisfying combination from among hundreds of other possibilities, and its headed for the Out Bin almost as a reflex, right?

 

Content creation types understand that every post, CV profile, or cover letter sent involves a judgment of our writing skills.

 

This works for Me

On a lovely, cool Monday morning, I declare the Super High End of information is represented by 2 1/2 pages of printed who, what, why, how? relative to one recent company’s Content Marketing position.

A statement of their corporate positioning, an introduction to expectations of a new team member, responsibilities, necessary skill set, personal qualities (hmmm…humility?), and finished up with bullet points about extras in the compensation situation you’d probably want to know about – whew!

Whether pursuing dates or a potential client, investing more effort in an A-B-C, 1-2-3 clear about extra details to start is reasonable. From a content creator POV, responding to that well-defined description with an equally well-defined reason to investigate further is fundamentally right.

The best middle ground is when a match shows up a 100% as advertised stud or stud-ette worker or human ideal.  Great attitude, desired attributes sharp and documented-explained, articulate enough during the meet-greet time over coffee or a beverage raising expectations of possibilities.

If all is in tune over introductions, coffee, post-concert or snacks perhaps, its much easier to discuss what Next might look like.

What needs to be done when the bell is rung

Most think we’re the middle group professionally, that it’s just a matter of getting in front of a decision maker. Perhaps we lack an attribute or two software-wise,  or documented depth of expertise required (Six years? Whaaaat?), but unless its an organic height requirement, face-to-face will win the day.

Uhh-huh.

What would be amazingly naive of the one picture profile to think, is just as unproductive for a content creator candidate to ignore – how to impress that ‘date’ appropriately with clues from a well-written description . 

That Super High end information provider is a remote location possibility vs. office situation, as welcome and positive as a bright smile from across the room in such iffy times. The role responsibilities included a versatile style across several channels (bingo!), engaging with subject matter experts (sales career and all previous freelance writing featured interviewing as a strength), and some esoteric pieces, like “the gumption to wrestle with a problem until a thought-through solution is achieved.”

Immediate, verifiable info regarding  candidate

Meeting my date Saturday provided immediate, verifiable positive intelligence regarding an All That candidate that doesn’t happen often. She was interesting, attractive, way better than just fit, a look-you-in-the-eye type with a compelling story about spirituality (including tarot, the hook in my books) that kept conversation flowing. OMG! also wanted to go ‘dutch’ from the get-go.

Having seen the up-close reality of that option, it would be terrific if there was more to discuss in the near future. Hold onto that thought, because a real meeting of people vs. just minds included almost two weeks of texting, and both of us had multiple pictures and profile writing positively affirmed from conversation.  Elementally, the dating system worked, and leaving out that information makes it sound like luck.

The Person-Relationship you want 

Never let it be thought you only did the least that could be done when making submissions for business OR dating. Quality communications don’t need to be all-revealing bikini shots of one’s career, just promote the belief that as responders, we might be that terrific person you’ll want to discuss a future relationship with.

All positive responses constitute a successful ‘first date’ for a content creation person.

 

From story reading to community org’s, well-delivered messages work wonders

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Wednesday morning was the second time I’ve had the opportunity to prepare a ten-minute reading for the summer school program at Oakhurst STEAM Academy.  What they call a Harambee reader, is part of a half-hour psyche-up session for about fifty seven-eight-nine year olds.

The picture book I read – about an eight-year old boy learning to play lacrosse – was built around an Aesop’s Fables-type moral about “dependability.”  Reading enthusiastically was a reminder of the SHOWTIME! of doing group kickoffs for three years in the scholastic fundraising days.

More directly, reading at Oakhurst stemmed from being aware of the Chetty Study, a Harvard/UC Berkeley project that correlated a link between 4th grade literacy and economic mobility.  Economic mobility is how many children rise from the bottom of one economic quadrille to the top of it as an adult. That study showed Charlotte, NC has the lowest ranking (4.4%) of the largest fifty US cities, so it became an obvious place to put old SHOWTIME! abilities to good use.

My bottom-line in volunteering for short, meaningful opportunities to help with reading and writing is always, “Never let it be said…”

That the male voice was appreciated as such a significant factor in this setting wasn’t lost on the previous days reader, Steve Echenique, or myself, because the Freedom School sponsors regularly say its a presence the kids simply don’t get often enough. Bearded college volunteers are one thing, men with ties, yeah, it’s a different visual that counts.

These are actually the luckier kids, both because this program of two-3 week sessions takes some edge off the “knowledge drop” summer often brings, and there is a cereal and biscuit, milk/juice, fruit cup breakfast to start the day with.

For parents who don’t always know whether their kids are touched by enough of the right information you’ve tried providing for situations that may come,  this audience raised their hands and responded. Having that level of connection with an energized and attentive group, it *should* put a little hop in your day.

Eye contact is at a premium in such presentations. 99% of the time, moving through your group and not just pontificating from behind a podium works best.

Having introduced the idea of writing this story for them based on Aesop’s “morals,” and shown them the covers of the binder really had nothing to do with the 8-year old boy in my story, two girls provided the correct moral, “Don’t judge a book by its cover.”

Extend  the positive vibe

Giving some attaboys! to the counselors here, or volunteers at other events, is a legitimate way for speakers to extend  the positive impact of physically being there. Practice your good communications skills someplace besides a networking event. See who looks you in the eye, can articulate their young person ideas, knows why they’re there at 8 a.m. in the middle of June.

One-to-ones with a couple college students in this situation is a freebie – (almost) everyone likes talking about themselves – and nothings lost if you don’t get an impressive response.

Having participated in several Communities in Schools “social capital” programs this spring, complimenting high school students on their speaking without “umms, errs, y’knows” as out of the ordinary – and a factor easily noticed by adult others – was definitely a simple, effective teaching moment.

Practice your good communications skills someplace besides a networking event. See who looks you in the eye, can articulate their young person ideas, knows why they’re there at 8 a.m. in the middle of June.

 

Communications: Oyster Roast meeting

Even as a homogeneous group of older guys in a community projects organization, it took over two hours to work through operational Q&A regarding our 5th annual Oyster Roast Wednesday night.

Oyster Roast is a mature product – we were tweaking things, not debating whether an idea will accomplish certain financial goals, or whether to attempt it at all. When 16 guys show up mid-week though, its a good problem to have a quantity-quality number of opinions in steering the club.

After working with friends and members on dozens of similar projects over the years, you develop a sort of shorthand communication,  where a nod, thumbs up, or quick comment lets them know you’re clear on/in favor of what they just discussed, even if others might still be talking.

That doesn’t happen immediately, but having history with individuals usually makes things work easier. The fact we often view opportunities and challenges with very similar results-oriented reasoning or career training, is an organizational strength to draw on.

When it came to how the low-country boil is done for the Oyster Roast, the President answered as the man responsible for that aspect of four previous OR’s. The Community Development VP ticked off his list of pricing, marketing, and What abouts? as the guy who brought the unique idea to start with, and welcomes input like this to tweak the positives.

Finally, its elementally a 1-1 world. Speaking with the Prez about a specific lack of cooperation related to donuts at Meet & Greets after the official meeting, he said a roadblock for several years has been mostly negotiated with a parish official. The results, more suited to our needs without making a single change in an established system, was good news to end the day.

That operational block had bothered me for a while, and now its been pretty well fixed. Hurrah! for good communications.

Glenn Shorkey
 Creative eDitorial Talents Enterprises 
http://www.linkedin.com/in/glennshorkey
https://gshorksbaselinethots2.wordpress.com/about
(704) 502-9947

About My Dad (and hoping you have similar memories)

Dad at nephew Curtiss’ graduation, 2012 (I think)

Saturday night after our super successful pierogi dinner (we served way over 500), I had a good talk about deceased parents with another Men’s Club member,  including minor stuff like learning how to read maps while being ‘shotgun’ on long road trips as kids, and an undeniable ‘good hair gene’ that means I have fewer silver foxes in my plentiful brown hair at 62 than most. Dad’s ‘good death’ after just two days in the hospital– versus a long, drawn out, painful, expensive, and wearying on family members decline—was six years ago tomorrow, so a few thoughts about Waldo Frederick Shorkey from Son #2:

  • He won a blue ribbon at the Florida State Fair for a terrific secretary (desk) one year, but lost out on the big prize overall to a jewelry box, the only time I can recall him voicing dissatisfaction about unfairness.
  • When I wrote a take-away piece for people attending their 50th anniversary in 2005, the first line was fact that Dad came down the driveway within five minutes of 5:00 every night, a consistency I’ve always told people was my ‘Leave it to Beaver’ life growing up.
  • That he served his country—as did three brothers—despite a noticeably thinner left leg as a result of childhood polio. He met Mom in Tampa while serving on a destroyer escort, and with only periodic visits, they corresponded for three years before she turned 21 and Grandpa Sevigny let her get married. I’m obviously glad that worked out.
  • I brought Mom flowers for my birthday last week, because she always appreciates them, and Dad put together arrangements for many, many years because he knew that.
  • While he rousted four boys early many times to shovel a path down 150 feet of driveway so he could get to work, when we finally got a snowblower, he always told us to shut it OFF! before trying to clear any blockage of the chute. I know at least three guys who lost parts of fingers because they apparently didn’t get (or heed) such obvious advice.
  • In reading some of the journals he kept while traveling after retirement (at 59!) its impossible not to recognize that whether it was a riverboat cruise in Europe, a chance conversation with someone who spoke English there and told he and Mom things of interest, or even the beef-barley soup a friend made–the first thing he was excited about eating in months after his stroke– his written reaction was always that “It was great!”
  • He was a genuinely positive guy, and truly thought highly of by everyone. That my brother Steve said the Belgian family he was an exchange student with always asked how Dad was doing first vs. even Steve’s family, when he visited over the years has to be some kind of proof.
  • He ate vegetables, which he really didn’t like, to be a good example to four boys.
  • Every time someone gives me an attaboy! about being a good son for getting Mom to church for 10:45 Mass, I know Dad would appreciate both parts of that.
  • When I’m thinking about something– like how to make a scene I’m writing work right-er, and I find myself tapping fingers on my left hand, I like to think it’s a signal from Dad, who was a lefty. His tapping the ring I now have on the steering wheel sticks with me.

I bounced the idea of providing a supply of a specific topical rub the company I’ll start work with momentarily (cbdMD) produces to an operation—Team Rubicon, made up of veterans and ‘kick-ass civilians’ doing disaster relief in the U.S. and abroad—because it relieves aches and pains from all that labor in a pretty amazing way. Helping make some small part of the world better seems like a decent way to be a little more like Dad.

And I believe I’ll have some beef barley soup for lunch today.

Following up is *Always* the Most Productive Element to Success

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Having previously opined about how many, many job candidates could become better represented by recruiters if  job search firms explored how certain extra experiences might improve their view about a ‘skills gap’ better, let’s draw attention to “us.”

Specifically, more in line with what candidates see as strengths regarding listings, when a recruiter doesn’t know about that factor at all.

A central point is that candidates should, and BETTER, make all extra efforts to keep themselves proactively involved in job search opportunities. I haven’t heard about any great improvement regarding the 8-Second Rule, the time an average resume gets attention.

Having reworked my LinkedIn profile the last few weeks, I *know* it strongly and specifically highlights my abilities and experiences MUCH better now. It includes about a dozen high quality blogs and content creation examples, and features a more personal 1-1 reading style versus, well, just an electronic resume for many.

I listened to a guy—Tyron Guiliani, an Aussie—on a couple podcasts, and signed up for an hour phone session with him, specifically about creating a more productive site.

FREE is ME! was part of that decision to listen to Tyron as a coach, as was sticking around for three minutes, when the next online session was starting.

While declining to go further with what he described as “high four-figures coaching help” at the end of a terrific sixty minutes phone session, clarifying my expertise with a smooth, conversational, Story of Me on LinkedIn was suitably engraved.

I point everybody at that profile—I’m proud of it being both a good read and accurate in conveying my background. Here I am.

Starting the clock on Success

New Year’s Eve afternoon, right before heading out for a little fire pit action and brewskies in Charlotte’s South End, I clicked Fast Apply to send that good profile for a Content Specialist position. The next day, Happy New Year! for real, there’s an e-mail from a Marketing person, about setting up a time to talk.

Next day, instead of talk, there’s another e-mail from company stating I wasn’t going to be considered going forward. Say what?

Old school still works

Early the next morning,  I did some copy-paste of  their site material and hand-edited it, pointing out perceived flaws. I wrote (IMHO) a fine cover letter with bullet points, and suggestions about certain things I’d circled. Putting those five pages in a manila envelope, I drove it across town, getting to the front doorbell just as the HR person was leaving for lunch.

It’s 12:15, I tell her what the contents are, and that I’m sort of not taking fugedabowdit for a final answer.

I’m asking you this seriously— Do you know what you’re worth when you sit in front of a person with the potential  to determine your paycheck, yea or nay?

At 3:30 there’s an e-mail from the Director of Content—he’s impressed enough by my follow-up to give me an assignment for the weekend: 750-1000 words about a specific topic relating to the CBD industry. I nailed it with 900, plus numerous links.

Two minutes into a phone  interview Wednesday, he says, “We don’t need to do this– are you available tomorrow?” and Thursday, after a period of exchanging views about career experiences to date (he’s a 2014 grad, I had better stories) we got to the money question.

20200211_151948Take it seriously – Yea or nay, Do you know what you’re worth? when you sit in front of a person with the potential to determine your paycheck? Most of my career, probably not, but research shows the average salary for Content Specialist job titles in Charlotte is $56k, still about 6% less than the national average.

I got a job offer that’s going to reflect an economic value for my professional skills, and the reality of a barely two year-old company. That company is about to catch major momentum as a result of Senate bill (S.2667, The Hemp Farming Act of 2018) getting passed before the impasse with Trump’s wall. The company is well-financed, its dead-red on my expectations, and my content creation arena is a decent challenge.

That benefits thing vs. gigging

Oh yeah, and that benefits thing. I’ve enjoyed a physical renaissance since knee replacement and rehab last December-March (God bless the ACA), but there’s no problem having healthcare paid for by an employer.

Straight up, getting the 100% okay on the anniversary check-up of that left knee Tuesday, how it has fared is just soooo damned reassuring. (Yeah, this was a LEFT knee, the grotesque, pre-replacement 2017 version.) 

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As a life-long athlete, the twelve years I was kind of a gimp has become ONE as a well-preserved sixty-one year old guy with a terrific, year-old knee. I’m immediately cooler, no more skipping across the street so I don’t get run over.

I’ve promised myself about joining a tennis league in 2020.

Fact: January 3rd I hand-delivered a letter to a company regarding a specific Content Creation situation I’d felt strongly enough to originally quick-click as a LinkedIn application just before New Years.

Fact 2: After some back-forth described in that letter, Diligence was rewarded on January 10th. From ground zero to within an acceptable background check of a greatly enhanced, much better compensated professional mission, results came directly from ACTIONS in doing the follow-up, right? Old school still works.

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Glenn Shorkey – Creative eDitorial Talent Enterprises 
(704)502-9947

Could millions narrow current ‘skills gap’ in job market with better recruiter interviewing?

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Ask ten managers or recruiters what’s most important on a resume, and beyond contact information, you will undoubtedly get ten different answers. Having commented (even raved) about this under-employment situation with numerous people, I’m committing to a discussion about the pitfalls of “You must show ACHIEVEMENT, not *just* did things” mind set.

That the standard eight seconds of recruiter viewing time for resumes doesn’t seem to have improved is certainly a gripe many will have, and scanners are definitely still a problem.

I’ll use three examples regarding resumes and delineating production versus achievement relative to executive-administrative associate roles. Those who think millions lack necessary skills probably haven’t explored beyond singular tests adequately with clients.

Having seen articles about the desirability of ‘soft skills’ recently, communications ability doesn’t equate to verifiable ACHIEVEMENT. In my own freelance writing, community involvement projects, and significant sales background, I’ve relied on the Q&A style of determining what needs to be known with rapport building, and handling of whatever blips or situations come up.

Having the necessary computer skills, even if not the most current version, is an expectation, yet being the oil that keeps gears moving smoothly is an understood factor in admin associates job. When the phone rings, the keyboarding skills take a break.

Many counselors agree a functional vs. chronological resume is legitimate.  Many others feel dates, including when NOT working, are still required.

cropped-1000wd-picture-beyond-resume2As a contract employee pre-recession, I became the primary coordinator for a quarterly meeting of a 185-person Master Servicing group, after replacing an executive associate that handled three vice-presidents.

Determining the site, menu and costs for lunch, the AV equipment setups, which logo-ed gift participants would receive, and team building exercises were all wrapped in the project.

Singular achievement or significant collaboration

While there was a sub-set of nine or ten others who helped with coordination (especially the participant gift, a sweet, extra-large umbrella with padded grip from the corporate catalog I still have), it was my job to get the major ABCs together.

The ballroom location and equipment needs became essentially free once the luncheon cost ($17 x 185 v. approx. $34,000 budget) was negotiated, which proved a no-brainer to green-light when presented to the veep with oversight responsibility.

The lunch banquet worked smoothly, and a scavenger hunt for the team building exercise proved brilliant. The participant who didn’t put a printout in her team’s box by ‘3-2-1-zero!’ as everyone counted down the end of exercise certainly won’t forget it.

It’s not fair to you, lumping that under an ordinary job description. It was clearly an achievement, and while banks were fat then and it was almost a blank check on budget, quantifying the magnitude of a similar Great Job! shouldn’t be missed.

Take space on your resume to draw attention to any similar ability to handle complex or out-of-the-ordinary situations.

Customer Service Administrator

In a multi-functional job tagged as Customer Service Administrator, I interfaced with three mutually exclusive data bases, had over-sight and justification of eight technicians hourly and travel expenses, and researched customer billing questions (the techs weren’t always great on documentation). Putting together $30,000-60,000 consignment orders of parts for new locations and call backs were secondary administrative tasks.

Varied as these factors were, there’s still nothing that smacks of that all important ‘Achievement’ at an administrative level.

Recognizing the Parts Department was often asked by customers to diagnose which part of a machine had failed, I utilized my writing skills to create a ‘Parts Ordering and Return Policies’ piece, which became that out of the ordinary achievement.

Diagnosing was a Service function, so codifying how the company wanted callers – generally the guys in the pits with machines, not office personnel – to present needs in 1st, 2nd, 3rd best ways to determine the required part improved process efficiency for the Parts Department.

Ordering-return procedures as ‘value added achievement’

It took considerable grunt work, but distilling a comprehensive 1,325 user mailing list from an 18,000 machine database and disseminating those ordering-return procedures became a quantifiable ‘value added achievement.’ Such projects aren’t about knowing the most current software, its about initiative.

That’s a quality potential employers will only recognize if it’s presented on a resume early, and somehow as a scannable line of copy. That isn’t always easy, its just what’s needed though, so work it.

Departmental re-org, Five Team Leaders

During a reorganization of a 105-person Purchasing Department, I was tasked to the change coordinator and became a point of contact for five Team Leaders. Multiple executives or managers is usually included in position descriptions for administrative associates. Beyond creating and disseminating all new policies through the e-mail (non-WYSIWYG) system, where does quantifying come in?

Take some space on a resume to make sure you draw attention to an ability to handle complex or out-of-the-ordinary situations.

Rewriting an environmental assessment questionnaire was a difference maker. There wasn’t a data file with all the information to tap and go for desktop publishing, so while the vast majority of preparing 150 hefty binders of information for a chemical safety conference was keeping two copying machines operating, it was a two-day rush order that would’ve taken two weeks notice for a corporate print shop.

 As the Team Rubicon crew says, GSD – Get shit done.

Scanning snafus and eight seconds of attention

It’s still a discouraging factor with recruiters, who we *know* are trying to fill a specific need for their clients. Many still won’t sit with someone to determine the ‘extras’ their experience or under-utilized skills might amount to if known about.

Many counselors agree a functional resume is legitimate, many others recruiters say dates, including when NOT working, are still required. While a uniquely formatted resume is often acceptable – LinkedIn does a decent one – many operations still throw things into a scanner that will not be your friend when parsing.

When you’re looking for a better job, making the time to create the best possible, and hopefully unique, picture of what you offer is a factor every expert agrees about.

As a small, reasonable fix, this is stated absolutely:

FOLLOW UP with anything you send.

Describe ‘Career Experiences’

Although I came across a NASCAR application with a 2,000 word limit to describe ‘Career Experiences,’ few applications have the flexibility to include ‘other stuff.’ In 2020, recruiters might again have massive numbers of resumes, with some 40 million sidelined indefinitely. There was supposed to be a shortage for many positions, but helping to keep recruiters focused on you as the payoff requires more than a voice mail every ten days.

Being eliminated because your recruiter didn’t see you as an EXACT match for their job order, that you under-state your own achievements will happen far too often if you don’t put it in the mix in a substantial way.

What’s more legitimate – hoping today! a recruiter discovers YOU are a unique, shining example of paper portrait which includes a factor they hadn’t considered, or calling them and offering an explanation of some additional experience that drew your attention to a new possibility. (Yes, you might have included that in a cover letter.)

Even if you think writing that extra couple lines will never get seen, doing less is seldom (if ever) going to win the day.

Never let it be said you didn’t do the least that could be done

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There was a small element of surprise when a recent lunch and learn regarding four Early Education Tutoring (part of the OPPORTUNITY Task Force) reading programs moved as smoothly and enlightened so well. Twenty-six potential volunteers attended (only one other guy), but the feeling of helpfulness and purpose regarding a necessary grass roots effort permeated the room.

The surprise at finding the right type situation– on my fourth attempt at volunteering to help with reading programs– was gratifying and easy to schedule. The Freedom School at St. Gabriel has linked with Oakhurst STEAM Academy for six years now, with the goal of reducing the summer learning loss for about 50 kids. There are two three-week sessions, with an opening for a Harambee Reader to kick things off in the morning June 18-July 6. Its only 10 minutes of the half-hour jazzing up, but when Laura Hull said, “Boy, do we need some male readers!” a magic button was pressed.

The focus of these programs is significant. If you haven’t heard about the Chetty Study, it’s a Harvard/UC Berkeley project that found Charlotte ranked last (4.4%, San Jose was tops at 12.9%) of 50 major cities in economic mobility, essentially how many children rise from the bottom of one economic quadrille to top of it as an adult.

Early care and education is one of three primary factors that correlated with economic mobility, and one specific and very relevant fact is that students not reading to grade level by fourth grade are almost destined to fall further behind as reading-writing needs/material become more difficult.  The Task Force goal to have 80% of Char-Meck students reading at that level is lofty—its currently only 39%, with Afro-American (22%) and Hispanic boys (18%) lagging significantly.

As a writer, its somewhat simplistic to state that reading made a major difference along the way for me. While a well-regarded high school journalism program and college sharpened the tools,  knowing words (comprehension) and structure was the start. I had a ninth grade reading level in second grade, but I doubt that walking two blocks to a book mobile– my childhood included one available in a bank parking lot every Friday for years– is an option kids have in 2018.

Early care and education is one of three primary factors that correlated with economic mobility. One specific, very relevant fact is that students not reading to grade level by fourth grade are almost destined to fall further behind as reading-writing needs/material become more difficult.

As a Wyzant tutor, I’ve focused on reading-writing-public speaking, and being able to see real progress with an 8th grader’s comprehension after a simple suggestion about pausing for punctuation during a second session was meaningful to both of us.  While she’d blazed through several paragraphs in a book, her comprehension of individual ideas was obviously jumbled, so making that kind of a difference counts.

As Director-writer for SCHOBY (South Carolina Hugh O’Brian Youth) leadership program, even ten minutes of coaching before the groups of high-caliber rising juniors began doing group essays had the effect of focusing them, which improved the quality of product that was edited into a read-along, Aesops Fables-type children’s book.

It was pointed out during the lunch presentations that the non-academic period of year is where support lags and students in high-poverty schools fall back. Because those SCHOBY kids are the 90-95 percentile achievers, the point of extra help becomes even more valid—  many students need a much greater push compared to what those Ambassadors required.

Four programs worth learning about

Augustine Literacy Project – (Fall 2018) Structured, explicit lesson plan format, tutor twice a week during school time for 1 ½ years (60 hours of tutoring), is quite a commitment. Two weeks of training ($250 cost for materials is generally handled by scholarship). Free, long-term, one-on-one instruction is their goal, because 74% of poor third grade readers are still poor readers in ninth grade.

Heart Math Tutoring – Executive Director Emily Elliot stressed that “Growth in concepts counts. The nature of math as yes/no answers means that enthusiasm and academic confidence increases when the student gets the 1-1 help that makes the difference in understanding.”  Their success—98% of students have met program growth goals—is admirable. (Fall 2018)

The Padres y Padrinos (Parents and Godparents or ’PYP’) program is a LAWA (Latin Americans Working for Achievement) project that has addressed the academic and social development of ESL students in East and South Charlotte elementary schools since 1992. They need volunteer commitment to 14 or 28 weeks of one hour per week for reading and basic math skills.

Ten minutes a day for ONE day as the Harambee Reader? I put myself in, and if I won’t immediately promise to get money for supplies, or extra people to listen to kids read for an hour on the July 18th Great Day of DEAR (Drop Everything and Read), I also refuse to be someone with good intentions who fails to do the least that can be done.

To participate in or learn more about any of the programs, please contact Annette Dreyer at annette.dreyer@yahoo.com.