Content collaboration as a successful business model – Pierogi Dinner Study

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Men on a mission: 1200 kolacky cookies.

In the overall success of the internet, the ability of not-in-the-same-place talents to be immediately and easily incorporated into the creative flow ranks high, especially for those who are participating in the booming sector called ‘Remote work.’

Cell phones, laptops, Skype, time-task tracking software, of course, texting, are the norm and eminently useful. Communication should never be lacking with real world clients. 

Time zones? Pssshhh! California is always going to be three hours difference.  You signed up for that when you responded to the online Looking For.

Bringing resources together

With content creation, there’s always ‘The SEO People’ who drill managers in must-have markers in getting material created. There’s always a director, a corporate or personal ‘voice’ is determined, ideation becomes a product through a process of submissions from sources tasked to websites, blogging, and media-click counts.

There isn’t a room full of Mad Men-style creatives down the hall any more. Whole operations are dedicated to the proposition of lots of people doing pieces, with a use ’em and lose ’em financial philosophy.

Pierogi Dinner Study

Anyway, the Pierogi Dinner Study. A community group I work with does several primarily eating events a year that maximizes our manpower. We also have an annual Christmas Tree Sale that starts the day after Thanksgiving. There are about 85-90 active members, across wide age range, with most having a significant amount of professional expertise of one kind or another.

Last year, a member originally from Cleveland (Stephen Fogg), suggested a pierogi dinner as a late-January replacement for a less-well attended spaghetti dinner. His pitch was, “Every church in Cleveland does pierogi dinners in Lent, same with Pennsylvania, even New York. It’s relatively cheap, great family event, week before Super Bowl. There are plenty of non-Southerners around who know the deal with pierogis.”

Without any track history in Charlotte, NC on this particular Polish culinary item – a shredded cheese and potato-filled ravioli is the common description – the original goal was 450 paying customers. On the bottom line, it was an exceptional success; people started coming down the steps and into the cafeteria at 5:01, and it was 2 1/2 hours slamming time for our workers.

We served about 800, and not an unhappy camper in the lot. The planned dancing area wound up taking ten more tables instead. We have established a terrific foothold in a dynamic niche market. Our biggest problem might be handling any Year Two increase, a subject for another day perhaps.

The time logistic

The time logistic, from original idea presentation to a client (the club officers) to killer event as a scheduled, documented success was four months. The analogy of how its similar, and possibly even easier, to gain consensus with remote workers on any  creative projects is where I’m going. It’s the software, baby!

The ideation was transmitted to the necessary work group months in advance of the post-Christmas event by an obvious product evaluation: He made the dinner, including slivered sauteed onions, kielbasa, and sauerkraut.  BIG success, everyone buys into the project, its recognized as comfort food from many of their early years.

Sound like where you’d want a project to be on the enthusiasm meter? Right, and the KPI people will be tracking enthusiasm.

The simplest idea became a central force in the success. The project director’s knowledge and previous expertise (“every church in Cleveland”) was an A-1 asset, the group history in scaling up became an ‘all you can eat’ invitation in area church bulletins, and as noted, huge success on that communication front.

The product itself was exceptional, including 1200 kolacky (jelly filled-folded) cookies. The notion of “too many chefs” in a creative kitchen as a negative still translates, you can only follow one strategy. It’s still a fact, however many workers it takes, the product has to be there when scheduled-necessary.

The empirical A/B, more-most effective way

There was a test-firing of the process a week prior to the event dinner attended by about 15, factors from time necessary for outside cookers to grilling and adding trimmings were nailed down. Making the cookie dough took four countertop mixers. Our expertise used the empirical A/B  more-most effective way to get desired outcomes, pragmatic without techie-ness.

The steering committee understood how kitchen and service roles needed to be handled, including the facility prep, launch (5:01) and overall capabilities of volunteers. The addition of secondary support people (middle/high school students doing service hours) ensured downstream reaction and course correction were highly linked. Challenges like garbage removal from tables directly in front of you.

Our community projects are considered “good duty” service hours by students, fun and fulfilling, a good rep to have.

Its easy to see how current online collaboration possibilities simplify a project director’s ability to see any and all associated materials. They can know what they want changed, and connect with specific writer-vendors about that. Any piece or person in a project is within a couple clicks and keystrokes of any content coordinating person.

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Few things are more satisfying than a project done well, with all the parts contributing as expected. Pierogis were hard core “content creation.”

That one, crucial, must-have piece that moves projects forward

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I might have thought I had problems with a camera, but Mike was the boss with heat all around him before Oyster Roast.

Before packing up the laptop  and sending it to Memphis over a camera not functioning – and recognizing I’m sometimes behind the curve tech-wise – there was recently a quantity of angst over getting a specific video off my phone and attached to a Google document that needed to be sent for a proposal.

After performing the operation three times myself – then tapping Librarian #1’s understanding for forty minutes – I’d expected a $99 visit with the Microsoft people would move things from “Does not recognize camera” error message to productive asset again. Being able to move forward because I stayed on the problem until it was resolved, that’s what I call my Matt Damon in “The Martian” moments.

Sweating further delay regarding that proposal made the relief of getting some necessary help a moment worth sharing with others. Anyone who has been on group calls where a certain person – with the element that everyone is gathered to learn about – is late, knows both the feelings of frustration and relief.

Your patience factor definitely counts

Trust me, people who have dealt with someone who gets frantic about a computer snafu and wants to make it *their* problem too, probably won’t be gracious by a third time around. That two different library workers tried their darnedest, and eventually found an effective option, is also a (small) credit to submerging my often squeaky wheel style.

Journalistically and as a content creator, my expectation is that equipment should do what its supposed to – I require a keyboard and access to information. Getting many, many things in-out of electronic media daily, even as a realtor, the message was always, “Make sure your technology works.” The least gratifying thing I hear when enterprising a solution is, “Well, that should’ve worked.”

While “should’ve worked” is an affirmation that my being stymied was perhaps appropriate, it still involves a dammit! because its a sticking point unhandled.

Searching for help works best without extra attitude. Bitching about the inconvenience to you isn’t going to motivate others to provide answers or assistance. Getting to the point is like using your Elevator Speech, or that first paragraph in any article – give potential helpers a reason to keep listening, or maybe point you in a right-er direction.

After a steady extra examination with Librarian #2, the BINGO! moment came with his suggestion to utilize YouTube to download the phone, and copy the link from that into my document instead of Google Pictures/video.

After three previous attempts, bam! that simple option-change was The Right Piece, with the focus on getting a crucial detail handled a very real result. No telling how things roll now that I’ll have to use library for a couple weeks because I don’t have a backup at home, but I’m not scared they’ll consider me a dummy for asking why my machine doesn’t work.

FYI – Backed up and packed up

Sending 99% of everything a potential client asks for with position descriptions might not even be enough, so paying attention to details counts. That video I wanted so bad? It was :58 because the gig description said “No longer than 1:00 video.”

Reviewing the proposal, and recognizing some notes for a social media element hadn’t been turned into specific post samples. While stating the importance of getting that one, crucial piece handled, its always a good idea to check the details one last time.

While this unit goes into the box right after this blog, its contents have been backed up. Tomorrow I’ll go back to that refurbished library in SouthPark and thank Ed again.

Oh yeah, saying Thanks! is still a simple courtesy that makes helpers happy. My tutoring in reading and writing keeps a positive attitude about sharing expertise to carry forward, so there’s no reason not to send that outward when you’ve gotten the necessary results.

Recruiter read ‘tech writing’ experience as intended, but wrong on client needs

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I recently had three very different chances to interface with recruiters regarding the same possibility, in this case, for technical writers. While  that’s generically “a club in my bag,” it didn’t get much play until I added a resume on DICE site.

So, Basic point: Know which sites work best for your skill set and goals as freelancer/copywriting resource.

Two people, who supposedly know how certain skills may fit with work orders, told me Monster and Careerbuilder were places they found most of their placements and possibilities. I’ve never liked those chronologically-oriented sites, and there have been plenty of possibilities on LinkedIn and FlexJobs, including top of my list consideration, remote options. 

KEYWORDS – BIG DIFFERENCE

It’s worth noting that early searching for ‘Writer’ roles on LinkedIn often produced more Underwriter and Service writer possibilities than creative positions. Putting ‘content creation’ and ‘writing’ vs. writer in the keyword box, that went from barely a handful to nearly 100, and often included marketing and editorial managers. Knowing more than one way to look for things is a legitimate piece of any search effort.

Another phrase that bears examining is ACHIEVEMENT as part of Administrative/Executive Associate submissions, but I’ll save that for another day.

It’s been proven throughout this pandemic, when working remotely quickly became a negotiable factor. There are frequent online opportunities to contribute from a laptop – good content can be created any time or place.

I’ve held certain opinions about recruiters, but the constancy of online searching  leads to the continued  opinion about whether current “talent gaps” could be mitigated if finders of people for positions did a better job of interviewing.

Admitting first contact appointment-getters – with fairly heavy, difficult to understand accents – threw me a little is true. Repeatedly asking callers to slow down, and yes, thinking scams often flourish with confusion, being on guard is a legitimate state. We’re all aware that “others” are constantly phishing for data.

I admit being less nice to him, but fixing my attitude about different groups of people contacting me out of the blue with “I saw your resume…” came through just in time. 

Key in recruiters getting what they need

One caller was totally from left field, because he was trying to work with an online resume from 2015 (Careerbuilder). Trying to steer him to more current information like LinkedIn seemed futile. Trying to explain a 2015 post-Recession in retail resume, which  represented nothing  I was trying to accomplish now – just, no. Thinking I could turn that option into even a 3-month contract wasn’t a reality.

Talking with Recruiter #2, the ‘take over’ local (Charlotte) person I’d scheduled a call with, left me far far less confident about success, compared to the CBD company I connected with through LinkedIn right after New Years. Maybe he was describing a totally different job, which it turns out he was, compared to Recruiter #3.  I found out a month later #2 was actually right on about a situation that sounded far above my comfort level regarding previous technical expertise.

There’s a definite difference in needing-to-be-done-a-certain-way design, info for multiple layers of starting-from-scratch technically sound, subject matter expertise  writing vs. something closer to compilation and interpretation of content and “editorial values,” and again, I’m not a coder. Continue reading “Recruiter read ‘tech writing’ experience as intended, but wrong on client needs”

What do Andy Neumann, Trump, you, and Sweltering Charlotteans Have in Common?

Year One, the year Panthers went to the Super Bowl. We'd waited out an ice storm before starting our string of successful oyster roasts, The HedgeHog concept: making $$$ is fine, the community event rocks, and the box burning is an official ending.
Year One, the year Panthers went to the Super Bowl. We’d waited out an ice storm before starting what’s become a string of successful oyster roasts with 2500 oysters – this year its 7000. The HedgeHog concept: Making $$$ is fine, the community event rocks, and the box burning is an official ending.

Answer: Most of those didn’t blow up a $47 billion IPO valuation, get tagged with “nonsensical” about real estate economics, or get kicked to the ”CEO No-longer” curb. Yeah, it sounds a bit snarky, but the razz-berries started early on WeWorks IPO.

The old expression – just ask Biden -“Three on a match” was a tribute to South African Boer (Dutch) farmers accuracy as snipers at the beginning of the last century. It might be elementally bad luck for the last one when English soldiers tried lighting three cigarettes to conserve scarce matches. Neumann walked into that analogy last week, covered in Silly String.

Investors have been memorably slapped silly with Theranos (diabetic testing, aloof and combative executive) and Lyft (yet to make a profit, plenty of corporate drama) as essentially empty bags, and Neumann’s WeWork’s IPO represented, well, “creative content” way beyond my pay grade. With regular mentions in the press about tequila-fueled days, pot smoking on the corporate jet, self-dealing over a corporate trademark, and then submitting shoddy SEC paperwork – that never offered a timeline for the company to turn a profit – failing economic sniff tests made him a stupendous third, bigly.

Personally, from a series of sweaty 4-on-4s at regular Monday night hoops, through about 35 minutes of shooting in 91 degree Charlotte humidity on Saturday, last week involved a lot of real physical heat. It’s just a fact here, 78 days of 90-plus this year (34 is the average), with expectations for more of the same coming. Sunday it was 96 – so while semi-lazy by only doing a pair of videos for proposals – and ballin’-out with a couple cold ones, watching local Panthers play excellent at all levels again, Slye blasted one 55-yards! – here’s betting it was a qualitatively better day than those other guys had.

Neumann and Trump – the Prez, obviously, with an official House impeachment investigation – is experiencing HEAT at a whooooole ‘nother level.

Neumann, who has burned through many SoftBank BILLIONS with WeWork’s concept of premium office rental space – obviously never read or considered leadership thoughts from Jim Collins iconic management book, ‘GOOD TO GREAT.’ Top three reasons that seems true, in no particular order: (not) Facing the brutal facts (of economics), “(not) Getting the right people (lots of relatives though!) on the bus, in the right places,” and ultimately, not deciding on a HedgeHog Concept to work from.

Before finally taking the HedgeHog Concept – doing one thing particularly well, being the best at it – to be the heart of a leadership thought, the bus analogy held a lot of early consideration in my weekend blog writing. There’s no doubt such references will be used soon though, since who’s on, still in, driving, or under any buses in the next week or so in that other “nonsensical” (political) world is going to be worth watching. “Right this way Mr. Guliani; Yessir Mr. Secretary, that seat is definitely meant for you.”

IT WAS EASY TO SEE, RIGHT NOW, IN BLACK AND WHITE

‘Good to Great’ is only 210 pages long (plus appendixes) and Collins labeling of traits and consistencies that statistically created Greatness are often esoteric – which as a management theory staple, such books rarely flow – always makes it incredibly readable. My CDTalent Enterprises business features content creation and community-level projects, and the Hedgehog definition hits a legitimate chord:

To simplify a complex world into a single organizing idea, a basic principle or concept that unifies and guides everything.

Content creation is way not the same as “sound bite” or Tweets, and right now my tone is set for “Leadership Thought.” Those two video projects last weekend – one involves marketing of the legal community – and Leadership Thought (LT) is an arena where ongoing experience in creating a ‘voice’ counts. Although I’ve done that ghosting route before, it could still be a next challenge for wordsmithing.

A Unifying Concept

HedgeHog-wise, CDTalent Enterprises’ unifying concept includes a half-dozen topics I have specific expertise about (including CBD), and proposals for articles is an easily achieved expansion – it already earned a three hour schedule block on Tuesday. That concept allows for nailing down an 8,000 words (with synopsis) book proposal before Thanksgiving, which I have a running start on.

The difference between not actually wishing someone dead, but being glad about the opportunity to read their obituary, is a Mark Twain-ism worth stealing.

Trump’s week was warmly spotlighted politically by Speaker Pelosi on Tuesday, even if  his blowing off a major environmental session at the UN gained a hairy eyeball look from 16-year old super-activist Greta Thurnberg of Sweden.  He wasn’t the guy *I* would want to take handshake pictures with, and his address at the United Nations wasn’t actually newsworthy.

Really, after announcing an impeachment inquiry at what approximated a national level by Pelosi, and setting real, fast-moving Congressional goals, I still wonder how much of the country ie.- FOXers -would know whether Trump spent time at the UN or played golf.

The Twain theory of obit reading seems in line with postmortem sympathy for a crispy ‘baked’ (nyuk nyuk) Adam Neumann, and Trump’s people are really not looking forward to “some grilling time” after vacation. Having three proposals generate additional interest would still make this coming week ‘hot’ on content as business front, but bet on fact us sweltering Charlotteans are waiting to smell what Congress might be cooking over the next couple weeks.

Hey, that’s a good hook for my Oyster Roast on October 19th!

Content creation, client needs are close to dating – better info turns into ‘righter’ decisions

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Typical selfie in bathroom mirror doesn’t move the needle much.

 

Online dating and sending RFP-level material to potential clients is certainly a legitimate analogy. Wanting a good professional or emotional connection, one that satisfies a recognized need, works best when everyone is honestly trying on the information front.

Three specific examples of ‘finding the other’  involves a high, low, and medium set of informational points, and how it affects the successful matching up of elements desired by both parties.

On the low end would be a personal ad lacking any imagination or effort – one picture (the bathroom selfie), minimal written, or “If you want to know more, ask” slackery. That’s an unsatisfying combination from among hundreds of other possibilities, and its headed for the Out Bin almost as a reflex, right?

 

Content creation types understand that every post, CV profile, or cover letter sent involves a judgment of our writing skills.

 

This works for Me

On a lovely, cool Monday morning, I declare the Super High End of information is represented by 2 1/2 pages of printed who, what, why, how? relative to one recent company’s Content Marketing position.

A statement of their corporate positioning, an introduction to expectations of a new team member, responsibilities, necessary skill set, personal qualities (hmmm…humility?), and finished up with bullet points about extras in the compensation situation you’d probably want to know about – whew!

Whether pursuing dates or a potential client, investing more effort in an A-B-C, 1-2-3 clear about extra details to start is reasonable. From a content creator POV, responding to that well-defined description with an equally well-defined reason to investigate further is fundamentally right.

The best middle ground is when a match shows up a 100% as advertised stud or stud-ette worker or human ideal.  Great attitude, desired attributes sharp and documented-explained, articulate enough during the meet-greet time over coffee or a beverage raising expectations of possibilities.

If all is in tune over introductions, coffee, post-concert or snacks perhaps, its much easier to discuss what Next might look like.

What needs to be done when the bell is rung

Most think we’re the middle group professionally, that it’s just a matter of getting in front of a decision maker. Perhaps we lack an attribute or two software-wise,  or documented depth of expertise required (Six years? Whaaaat?), but unless its an organic height requirement, face-to-face will win the day.

Uhh-huh.

What would be amazingly naive of the one picture profile to think, is just as unproductive for a content creator candidate to ignore – how to impress that ‘date’ appropriately with clues from a well-written description . 

That Super High end information provider is a remote location possibility vs. office situation, as welcome and positive as a bright smile from across the room in such iffy times. The role responsibilities included a versatile style across several channels (bingo!), engaging with subject matter experts (sales career and all previous freelance writing featured interviewing as a strength), and some esoteric pieces, like “the gumption to wrestle with a problem until a thought-through solution is achieved.”

Immediate, verifiable info regarding  candidate

Meeting my date Saturday provided immediate, verifiable positive intelligence regarding an All That candidate that doesn’t happen often. She was interesting, attractive, way better than just fit, a look-you-in-the-eye type with a compelling story about spirituality (including tarot, the hook in my books) that kept conversation flowing. OMG! also wanted to go ‘dutch’ from the get-go.

Having seen the up-close reality of that option, it would be terrific if there was more to discuss in the near future. Hold onto that thought, because a real meeting of people vs. just minds included almost two weeks of texting, and both of us had multiple pictures and profile writing positively affirmed from conversation.  Elementally, the dating system worked, and leaving out that information makes it sound like luck.

The Person-Relationship you want 

Never let it be thought you only did the least that could be done when making submissions for business OR dating. Quality communications don’t need to be all-revealing bikini shots of one’s career, just promote the belief that as responders, we might be that terrific person you’ll want to discuss a future relationship with.

All positive responses constitute a successful ‘first date’ for a content creation person.

 

Following up is *Always* the Most Productive Element to Success

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Having previously opined about how many, many job candidates could become better represented by recruiters if  job search firms explored how certain extra experiences might improve their view about a ‘skills gap’ better, let’s draw attention to “us.”

Specifically, more in line with what candidates see as strengths regarding listings, when a recruiter doesn’t know about that factor at all.

A central point is that candidates should, and BETTER, make all extra efforts to keep themselves proactively involved in job search opportunities. I haven’t heard about any great improvement regarding the 8-Second Rule, the time an average resume gets attention.

Having reworked my LinkedIn profile the last few weeks, I *know* it strongly and specifically highlights my abilities and experiences MUCH better now. It includes about a dozen high quality blogs and content creation examples, and features a more personal 1-1 reading style versus, well, just an electronic resume for many.

I listened to a guy—Tyron Guiliani, an Aussie—on a couple podcasts, and signed up for an hour phone session with him, specifically about creating a more productive site.

FREE is ME! was part of that decision to listen to Tyron as a coach, as was sticking around for three minutes, when the next online session was starting.

While declining to go further with what he described as “high four-figures coaching help” at the end of a terrific sixty minutes phone session, clarifying my expertise with a smooth, conversational, Story of Me on LinkedIn was suitably engraved.

I point everybody at that profile—I’m proud of it being both a good read and accurate in conveying my background. Here I am.

Starting the clock on Success

New Year’s Eve afternoon, right before heading out for a little fire pit action and brewskies in Charlotte’s South End, I clicked Fast Apply to send that good profile for a Content Specialist position. The next day, Happy New Year! for real, there’s an e-mail from a Marketing person, about setting up a time to talk.

Next day, instead of talk, there’s another e-mail from company stating I wasn’t going to be considered going forward. Say what?

Old school still works

Early the next morning,  I did some copy-paste of  their site material and hand-edited it, pointing out perceived flaws. I wrote (IMHO) a fine cover letter with bullet points, and suggestions about certain things I’d circled. Putting those five pages in a manila envelope, I drove it across town, getting to the front doorbell just as the HR person was leaving for lunch.

It’s 12:15, I tell her what the contents are, and that I’m sort of not taking fugedabowdit for a final answer.

I’m asking you this seriously— Do you know what you’re worth when you sit in front of a person with the potential  to determine your paycheck, yea or nay?

At 3:30 there’s an e-mail from the Director of Content—he’s impressed enough by my follow-up to give me an assignment for the weekend: 750-1000 words about a specific topic relating to the CBD industry. I nailed it with 900, plus numerous links.

Two minutes into a phone  interview Wednesday, he says, “We don’t need to do this– are you available tomorrow?” and Thursday, after a period of exchanging views about career experiences to date (he’s a 2014 grad, I had better stories) we got to the money question.

20200211_151948Take it seriously – Yea or nay, Do you know what you’re worth? when you sit in front of a person with the potential to determine your paycheck? Most of my career, probably not, but research shows the average salary for Content Specialist job titles in Charlotte is $56k, still about 6% less than the national average.

I got a job offer that’s going to reflect an economic value for my professional skills, and the reality of a barely two year-old company. That company is about to catch major momentum as a result of Senate bill (S.2667, The Hemp Farming Act of 2018) getting passed before the impasse with Trump’s wall. The company is well-financed, its dead-red on my expectations, and my content creation arena is a decent challenge.

That benefits thing vs. gigging

Oh yeah, and that benefits thing. I’ve enjoyed a physical renaissance since knee replacement and rehab last December-March (God bless the ACA), but there’s no problem having healthcare paid for by an employer.

Straight up, getting the 100% okay on the anniversary check-up of that left knee Tuesday, how it has fared is just soooo damned reassuring. (Yeah, this was a LEFT knee, the grotesque, pre-replacement 2017 version.) 

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As a life-long athlete, the twelve years I was kind of a gimp has become ONE as a well-preserved sixty-one year old guy with a terrific, year-old knee. I’m immediately cooler, no more skipping across the street so I don’t get run over.

I’ve promised myself about joining a tennis league in 2020.

Fact: January 3rd I hand-delivered a letter to a company regarding a specific Content Creation situation I’d felt strongly enough to originally quick-click as a LinkedIn application just before New Years.

Fact 2: After some back-forth described in that letter, Diligence was rewarded on January 10th. From ground zero to within an acceptable background check of a greatly enhanced, much better compensated professional mission, results came directly from ACTIONS in doing the follow-up, right? Old school still works.

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Glenn Shorkey – Creative eDitorial Talent Enterprises 
(704)502-9947

Could millions narrow current ‘skills gap’ in job market with better recruiter interviewing?

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Ask ten managers or recruiters what’s most important on a resume, and beyond contact information, you will undoubtedly get ten different answers. Having commented (even raved) about this under-employment situation with numerous people, I’m committing to a discussion about the pitfalls of “You must show ACHIEVEMENT, not *just* did things” mind set.

That the standard eight seconds of recruiter viewing time for resumes doesn’t seem to have improved is certainly a gripe many will have, and scanners are definitely still a problem.

I’ll use three examples regarding resumes and delineating production versus achievement relative to executive-administrative associate roles. Those who think millions lack necessary skills probably haven’t explored beyond singular tests adequately with clients.

Having seen articles about the desirability of ‘soft skills’ recently, communications ability doesn’t equate to verifiable ACHIEVEMENT. In my own freelance writing, community involvement projects, and significant sales background, I’ve relied on the Q&A style of determining what needs to be known with rapport building, and handling of whatever blips or situations come up.

Having the necessary computer skills, even if not the most current version, is an expectation, yet being the oil that keeps gears moving smoothly is an understood factor in admin associates job. When the phone rings, the keyboarding skills take a break.

Many counselors agree a functional vs. chronological resume is legitimate.  Many others feel dates, including when NOT working, are still required.

cropped-1000wd-picture-beyond-resume2As a contract employee pre-recession, I became the primary coordinator for a quarterly meeting of a 185-person Master Servicing group, after replacing an executive associate that handled three vice-presidents.

Determining the site, menu and costs for lunch, the AV equipment setups, which logo-ed gift participants would receive, and team building exercises were all wrapped in the project.

Singular achievement or significant collaboration

While there was a sub-set of nine or ten others who helped with coordination (especially the participant gift, a sweet, extra-large umbrella with padded grip from the corporate catalog I still have), it was my job to get the major ABCs together.

The ballroom location and equipment needs became essentially free once the luncheon cost ($17 x 185 v. approx. $34,000 budget) was negotiated, which proved a no-brainer to green-light when presented to the veep with oversight responsibility.

The lunch banquet worked smoothly, and a scavenger hunt for the team building exercise proved brilliant. The participant who didn’t put a printout in her team’s box by ‘3-2-1-zero!’ as everyone counted down the end of exercise certainly won’t forget it.

It’s not fair to you, lumping that under an ordinary job description. It was clearly an achievement, and while banks were fat then and it was almost a blank check on budget, quantifying the magnitude of a similar Great Job! shouldn’t be missed.

Take space on your resume to draw attention to any similar ability to handle complex or out-of-the-ordinary situations.

Customer Service Administrator

In a multi-functional job tagged as Customer Service Administrator, I interfaced with three mutually exclusive data bases, had over-sight and justification of eight technicians hourly and travel expenses, and researched customer billing questions (the techs weren’t always great on documentation). Putting together $30,000-60,000 consignment orders of parts for new locations and call backs were secondary administrative tasks.

Varied as these factors were, there’s still nothing that smacks of that all important ‘Achievement’ at an administrative level.

Recognizing the Parts Department was often asked by customers to diagnose which part of a machine had failed, I utilized my writing skills to create a ‘Parts Ordering and Return Policies’ piece, which became that out of the ordinary achievement.

Diagnosing was a Service function, so codifying how the company wanted callers – generally the guys in the pits with machines, not office personnel – to present needs in 1st, 2nd, 3rd best ways to determine the required part improved process efficiency for the Parts Department.

Ordering-return procedures as ‘value added achievement’

It took considerable grunt work, but distilling a comprehensive 1,325 user mailing list from an 18,000 machine database and disseminating those ordering-return procedures became a quantifiable ‘value added achievement.’ Such projects aren’t about knowing the most current software, its about initiative.

That’s a quality potential employers will only recognize if it’s presented on a resume early, and somehow as a scannable line of copy. That isn’t always easy, its just what’s needed though, so work it.

Departmental re-org, Five Team Leaders

During a reorganization of a 105-person Purchasing Department, I was tasked to the change coordinator and became a point of contact for five Team Leaders. Multiple executives or managers is usually included in position descriptions for administrative associates. Beyond creating and disseminating all new policies through the e-mail (non-WYSIWYG) system, where does quantifying come in?

Take some space on a resume to make sure you draw attention to an ability to handle complex or out-of-the-ordinary situations.

Rewriting an environmental assessment questionnaire was a difference maker. There wasn’t a data file with all the information to tap and go for desktop publishing, so while the vast majority of preparing 150 hefty binders of information for a chemical safety conference was keeping two copying machines operating, it was a two-day rush order that would’ve taken two weeks notice for a corporate print shop.

 As the Team Rubicon crew says, GSD – Get shit done.

Scanning snafus and eight seconds of attention

It’s still a discouraging factor with recruiters, who we *know* are trying to fill a specific need for their clients. Many still won’t sit with someone to determine the ‘extras’ their experience or under-utilized skills might amount to if known about.

Many counselors agree a functional resume is legitimate, many others recruiters say dates, including when NOT working, are still required. While a uniquely formatted resume is often acceptable – LinkedIn does a decent one – many operations still throw things into a scanner that will not be your friend when parsing.

When you’re looking for a better job, making the time to create the best possible, and hopefully unique, picture of what you offer is a factor every expert agrees about.

As a small, reasonable fix, this is stated absolutely:

FOLLOW UP with anything you send.

Describe ‘Career Experiences’

Although I came across a NASCAR application with a 2,000 word limit to describe ‘Career Experiences,’ few applications have the flexibility to include ‘other stuff.’ In 2020, recruiters might again have massive numbers of resumes, with some 40 million sidelined indefinitely. There was supposed to be a shortage for many positions, but helping to keep recruiters focused on you as the payoff requires more than a voice mail every ten days.

Being eliminated because your recruiter didn’t see you as an EXACT match for their job order, that you under-state your own achievements will happen far too often if you don’t put it in the mix in a substantial way.

What’s more legitimate – hoping today! a recruiter discovers YOU are a unique, shining example of paper portrait which includes a factor they hadn’t considered, or calling them and offering an explanation of some additional experience that drew your attention to a new possibility. (Yes, you might have included that in a cover letter.)

Even if you think writing that extra couple lines will never get seen, doing less is seldom (if ever) going to win the day.

‘Gigging’ and Second Career Boomers: How a 2018 Entrepreneur Looks at Life

winslow-wifey at oroast
Oyster Roast is one of our Men’s Club special events. With Winslow & ‘wifey’.

Moving onward/adding another ‘gig’ has proceeded positively, and I am embracing to the max the 2018 embodiment of freelancing that’s always been a strong club in my personal creative bag. Having utilized verbal and written communications across all previous jobs, bringing those strengths to a Second Career notion we Boomers hold so dear is a legitimate attitude.

Similar vein, making a three chapter submission–  9200 words and tight– for my second book is less a milestone than an essential process.

There are numerous outlets-ways to monetize extra skills in current writing arena, in part because of people’s ability to telecommute with work product. I’ve been a reading-writing-public speaking tutor with Wyzant and Thumbtack for years, now I’ve hooked up with FlexJobs, Dice, The Creative Group and a couple others. I’m involved with a sports blogging function for the local NFL team,.  Economically I’ll be a resource, not an employee, the rest of my career. I didn’t have any problem prospecting in earlier careers like real estate, but in 2018 its sooo much easier to utilize the volume of pointed, quality, reliable leads possible from sites like FlexJobs than early 1980’s search in Tampa.

Having made Mom’s lunch, I’m available and dedicated to the process, BUT, it’s a fantastic 76 degrees of Carolina spring outside, and the temptation to really stress test my replacement knee with a 16-18 mile bike ride is probably going to be the deal. I have great faith and enthusiasm for that knee, re-adding athletic skills that got shelved the last half-dozen plus years is exciting. I have a preliminary date to whack a bucket of balls Saturday, and there’s a captains choice golf tournament at the end of April as a goal. I’m back up to my rugby weight (188) from 1986, been going to shoot hoops regularly, and *running* after misses is a joy, as is hoisting catch ‘n shoot jumpers from all over.

Mom has made great strides on mobility, too, we walked completely around the lake several times last week, and yesterdays stroll around the building was done fairly quick. Along with improved appetite and keeping her meds right with a dispenser 3x a day, that walking has improved her 84 year old knees to a great degree. We play ‘Kings in the Corner’ card game a lot, watch Dr. Phil, and yes, there’s a lot of psychic income knowing I’ve made a difference with walks, appointments, lunches, and health by being a good, helpful son.

That’s what being entrepreneurial looks like to me: I’m the brother in Charlotte with a job description that allows me to work wherever I am. Although Mom’s apartment at Carmel Hills doesn’t have wifi, I grin and bear that, and yes, I’d create a hot spot if really needed it. Carrying a sketch pad to journalize with is a long time habit, and I can be highly mobile any time of the day.  (Just FYI, cars name is Bullitt2– don’t get deep on politically correct, its more about Steve McQueen.)

mom-rummicub

‘Time’ is a primary factor for giggers, usually the ability to devote chunks to specific ‘other’ circumstances. From mid-December surgery until the beginning of March, I rehabbed hard, and being primary caregiver for my mother since she got out of hospital on Valentines Day was 35-40 hour commitment, down to twenty by July.  While that’s not a killer schedule by any means, gigging mitigates conflict—even if that means writing proposals or blogging after 11:00 SportsCenter.

Glenn S.

Cycling shoes as a deciding factor for a next job? It sort of happened before…

3 riders on tour
These three led from first part of day until four miles from end. Anyone else feel that sense of impending doom when *everybody* looks like they’re gunning for you?

The last couple weeks– including appreciation of a four day 4th of July holiday– have been a period of joy, energy, and appreciation of upcoming changes. Watching team and individual efforts from the Tour de France– and raising my personal mileage as a result– has been an inspirational fact.

When you talk about goal setting, surviving climbs that are 20 degree walls at the very end of 200-plus kilometer rides has *got* to beat making 20 cold calls or two hours of phoning potential clients.

The coverage has been excellent, including how several well-known riders had ‘cracked’ on climbs in the Pyrenees or Alps. ‘Crack’ doesn’t mean out of the race, more that a rider ‘lost their form’ and wound up back in the pack (peloton) instead of on the lead.

Some of the climbs have legendary dimensions akin to the baddest bull in the rodeo: You may not want to ride it, but when the day comes, your options are ride or go home.

Last Friday morning, I had the misfortune to ‘crack’ my laptop on the well-known ‘Blue Screen of Death.’ While not as painful as a high-speed, 26 bike pile up at the Tour, getting a bad drive replaced had me seriously worried about all the information I might lose, and lacking backup, it sure hampered my ability to follow up leads by sending RFPs and resumes for several days.

After giving the unit to a techie, I blew off the morning to ride eighteen glorious miles in 90 degree heat, gaining a small but significant positive by discovering a new pair of Nikes fit superbly in my Miyata’s ancient rat trap pedals.

The knowledge of how my pedaling efficiency has increased won’t affect my ability to illuminate work experiences to an interviewer, but it’s still a useful physical fact for every future ride.

And it got me first job out of college!

A specific interview sticks in my mind, about walking with a ‘funny’ stride for the second interview that became my first job out of college. One seldom knows what extra factor makes the difference to a recruiter, but telling that VP about my funky walk as a result of thighs rubbed raw by cotton shorts during a 15k road race *did* get me the job.

What he really wanted to know was, could I walk in anywhere and talk well enough to get results for the twenty cold call situation the regional rep position was predicated on. When I finished telling him all the things I’d done wrong as training – beyond wearing those shorts that created uncomfortable ‘strawberries’ – he just said, “Okay, good story. Let’s get lunch.”

My Nike’s and well-rounded thighs might not earn the You’re Our Man! response I’d appreciate hearing right now regarding my next gig, but stranger things have happened…

About the Tour: There are 21 ‘stages’ that can be won before one rider – probably Chris Froome, who has worn the maillot jeune (yellow jersey) most of the Tour – sips champagne on the Champs Elysee in Paris Sunday.

It’s legitimate that recognition for best Under-25 rider, best Climber-Man of the Mountains, team time trials, and frequent extra points for ‘sprinters’ who get to certain points first makes it something besides an all or nothing race.

It makes a difference to be thought the best at something– Salesman of the Quarter anyone?– even if being a good domestique brings a decent level of respect in the cycling world.

The featured TV picture above shows three riders who are about to be swallowed by the main group (peloton) after 217 km. of substantial effort, having broken away even before the first kilometer marker, and leading this particular stage the entire time.

Many of us know the feeling: You bust it day after day, doing as many of the small and necessary steps as possible, and hopefully you have the ability to dig deeper for special or difficult moments that come up.

Froome seems to have that working well.  For these three, that’s not how it worked out.

 

Feeling More Professional Just Because of the Effort

12-5booking it

Four days, and feeling ready for what comes on Monday.

Two months after spreading the news at my 40th reunion that real estate was where my future efforts would be directed upon returning to Charlotte, NC the Reality of Commitment comes down to four days of almost continuous reading and testing to prep for a more-important-to-my-future test than I’ve taken in MANY years. A 75% (two tries if necessary) qualifies for the State exam.

After watching multiple episodes of ‘Friday Night Lights’ with Blackhawk-flying, ‘promotable-to-captain’ nephew, Curtiss, and fiancee (Stephanie) during my reunion over Columbus Day weekend, the Permian Panthers “Goin’ to  States!” mantra has been locked in as my Now.

FOCUS isn’t optional

Half-way through this month of two full days (79 total hours) a week in class and mucho hours reading/discussion, online testing, trying to fulfill a second goal of submitting 50,000 words for NaNoWriMo campaign didn’t make the cut as a priority.

Its worth mentioning that, because while tarot cards are essential to major decisions made by my main character, Marlena (the Magnificent) Victoria Christie, declining to commit time to writing – an obvious, significant professional factor – was an All-In! line in the sand.  Because school and studying required all possible focus, the call had to be made.

That’s a straight-up fact, recognizing actions go with what your #1 focus is. Success is still earned, and yes, ‘deserved’ is a decent clarifier.

My real estate class has about 80 people, and being at the same level of focus with that many articulate people, its been enlightening. At *NO* point is anyone I’ve talked to been taking things lightly. The instructor put an absolutely True point on the Next we’re all looking at with all the studying/long reading assignments: “You are all trying to become professionals– conduct yourselves accordingly.”

 I’ll add that every organization or ‘system’ I’ve worked with demands results along a scale of importance: High rewards, you gotta want ’em, then go earn ’em –Amen. And Luck,  that usually follows effort.

Time-wise, it’s been a short term investment:  Started October 28, final on December 7. Exceptionally strong potential results for a short term commitment,  and there didn’t seem to be any lack of determination in most individuals; nobody expects a ’15-minute-great abs!’-type cheat that aces tests, y’know? North Carolina has some rules and gotta do’s regarding real estate, and part of that is definitely 79 hours. Being licensed as a *professional* going into 2016 is a specific goal, so this weekend is about achievement. How much-how far with this weekend’s effort-commitment means points on Monday.

The world makes way for…you know the deal, and there isn’t a WINNER! type organization worth its mantra that doesn’t push that button somehow.

There were regular opportunities to present myself during  lunch ‘n learns with representatives of specific firms, including two  I’d previously completed assessments with. Certain results from those clearly affirmed my inner attitudes and aptitudes, then it took a ‘put it on the credit card’ action  to qualify for this potential professional Next.

Don’t ever imagine anything happens without actions like investing in yourself. I’ll let you know the results soon. (Woot woot! Passed State test first try! Next comes paying all the fees…)

As a small extra, this piece written after the Panthers big win in Dallas was/is pretty good stuff. At Thanksgiving we were 11-0, looking for more in weeks to come. https://www.linkedin.com/pulse/article/yes-purrr-fect-11-0-panthers-show-dallas-what-big-d-glenn/edit